Loyalty balances

Loyalty programs can help companies increase customer loyalty and provide incentives for customers to continue to interact with their brand. Point-based loyalty programs provide reward points to their members, which can be accrued based on money spent in a loyalty balance.

Amperity provides the following attributes to build audiences that help brands better understand how to bring more value to their customers through their loyalty program:

• Loyalty balances

• Loyalty membership

• Loyalty profiles

• Loyalty spend

• Loyalty tiers

Loyalty balance attributes

Point-based loyalty programs provide loyalty members with points based on certain actions they take or purchases they make with a brand. Companies use this points-based system to incentivize customers to continue to interact with their brand by offering rewards and discounts based on the amount of points accrued. For example, brands can reward their high-value customers–who have high lifetime reward points balance–with exclusive rewards and discounts determined by a higher balance.

Amperity provides the following attributes that your brand can use to build audiences around customer loyalty reward points balance thresholds:

Attribute	Description
Current Balance	The customer’s current rewards balance.
Lifetime Balance	The lifetime reward balance associated with the loyalty ID. For example, to return an audience customer records with a low lifetime reward points balance that that brands can include in a discounts campaign to intice at-risk customers to make more purchases with their brand.

Use in segments

You can access loyalty balance attributes directly from the Segment Editor. To add these attributes to your segments, click Add criteria, select the Unified Loyalty table, and then add the combination of loyalty balance attributes you want to use in your segment. Apply conditions and specify values for each attribute as necessary.

Available conditions

The following table lists the conditions that are available to these attributes.

Note

These attributes have an Integer data type. All Integer data types share the same set of conditions. Recommended conditions for this attribute are identified with “  More useful” and conditions with more limited use cases are identified with “  Less useful”.

Condition	Description
contains	Returns customer records with values that match a string of characters.
does not contain	Returns customer records with values that do not match a string of characters.
ends with	Returns customer records with values that end with the specified characters.
is empty	Returns customer records that do not have a value in this field.
is exactly	Returns all customer records with values that match the specified characters.
is not empty	Returns customer records that have a value in this field.
is not exactly	Returns customer records that do not match the specified characters.
starts with	Returns customer records that start with the specified characters.