Loyalty balances

Loyalty programs can help companies increase customer loyalty and provide incentives for customers to continue to interact with their brand. Point-based loyalty programs provide reward points to their members, which can be accrued based on money spent in a loyalty balance.

Amperity provides the following attributes to build audiences that help brands better understand how to bring more value to their customers through their loyalty program:

• Loyalty balances

• Loyalty membership

• Loyalty profiles

• Loyalty spend

• Loyalty tiers

Loyalty balance attributes

Point-based loyalty programs provide loyalty members with points based on certain actions they take or purchases they make with a brand. Companies use this points-based system to incentivize customers to continue to interact with their brand by offering rewards and discounts based on the amount of points accrued. For example, brands can reward their high-value customers–who have high lifetime reward points balance–with exclusive rewards and discounts determined by a higher balance.

Amperity provides the following attributes that your brand can use to build audiences around customer loyalty reward points balance thresholds:

Attribute	Description
Current Balance	The customer’s current rewards balance.
Lifetime Balance	The lifetime reward balance associated with the loyalty ID. For example, to return an audience customer records with a low lifetime reward points balance that that brands can include in a discounts campaign to intice at-risk customers to make more purchases with their brand.

Access attributes

You can access loyalty balance attributes directly from the Segment Editor. To add these attributes to your segments, click Add criteria, select the Unified Loyalty table, and then add the combination of loyalty balance attributes you want to use in your segment. Apply conditions and specify values for each attribute as necessary.

Available conditions

The following table lists the conditions that are available to these attributes.

Note

These attributes have an Integer data type. All Integer data types share the same set of conditions. Useful conditions for these attributes are identified with “  Use this condition when” and conditions with more limited use cases are identified with “  Not recommended”.

Condition	Description
is	Use this condition when Return an audience with a specific current or lifetime reward points balance.
is between	is between returns loyalty balances that are specified between the determined minimum and maximum points amount.
is greater than	Use this condition when Return customer records with loyalty balances that are greater than the specified points amount. For example, use the Lifetime Balance attribute with this condition to return an audience with a points balance that is greater than the specified points amount to include in a campaign that rewards high-value customers.
is greater than or equal to	is greater than or equal to returns customer records with values that are greater than or equal to a specified points amount.
is in list	is in list returns an audience that is associated with any loyalty balance that is in the specified list.
is less than	Use this condition when Return customer records with loyalty balances that are less than a specified amount For example, use the Current Balance attribute with this condition–to return an audience with a low points balance–to include in a churning customers campaign.
is less than or equal to	Use this condition when is less than or equal to returns customer records with values that are less than or equal to the specified award points amount.
is not	Not recommended is not returns an audience that is associated with the specified award points amount.
is not between	is not between returns customer profiles that are not associated with the loyalty balances that are specified between the determined minimum and maximum points amount.
is not in list	Not recommended is not in list returns an audience that is not associated with any loyalty balance in the list.
is not NULL	is not NULL returns customer records that are associated with any loyalty balances.
is NULL	Use this condition when Return customer records that are not associated with any loyalty balances. For example, use the Lifetime Balance attribute with this condition to return an audience that is not associated with any loyalty balances to include in a campaign to intice customers to sign up for a loyalty reward points program.