Loyalty tiers

Loyalty programs help brands increase customer loyalty and provide incentives for customers to continue to interact with brands. Loyalty tiers exist within loyalty programs to incentivize customers to interact more with a brand. For example, a loyalty program may provide customers incentives to buy more products to move up to the next loyalty tier.

Amperity provides the following attributes to build audiences that help brands better understand how to bring more value to their customers through their loyalty program:

• Loyalty balances

• Loyalty membership

• Loyalty profiles

• Loyalty spend

• Loyalty tiers

Loyalty tier attributes

Tier-based loyalty programs provide different types of incentives to customers based on the tier to which they currently belong. Brands often use tiers to give their customers a goal: belonging to a higher tier means customers will receive more exclusive offers and better rewards. In return, brands are able to focus more of their marketing activity on high-value customers and on encouraging customers who are in lower tiers to move up into higher tiers.

These loyalty programs also retain information about which channels or by what method their members signed up. Brands can use this information to determine how their customers best interact with their brand. For example, whether customers sign up more frequently through the brand’s website or through an online social platform (Facebook).

Amperity provides the following attributes that your brand can use to build audiences around loyalty tiers within your loyalty programs:

Attribute	Description
Current Tier	The name of the rewards tier to which a customer belongs. Tip Combine this attribute with the Spend to Keep Tier to build audiences for campaigns that encourage your customers to take steps to remain in their current tier.
Next Tier	The name of the next loyalty tier to which, pending points accumulation, a customer will belong. Tip Combine this attribute with the Spend to Next Tier to build audiences to include in a campaign that encourages your customers to take steps to move to the next tier.
Sign-up Channel, Sign-up Method	Use the Sign-up Channel and Sign-up Method attributes to filter customers who belong to your brand’s loyalty program. For example, to build audiences for customers who signed up for your loyalty program in-store or online or joined your loyalty program using their email address or phone number.

Use in segments

You can access loyalty tier attributes directly from the Segment Editor. To add these attributes to your segments, click Add criteria, select the Unified Loyalty table, and then add the combination of loyalty tier attributes you want to use in your segment. Apply conditions and specify values for each attribute as necessary.

Available conditions

The following table lists the conditions that are available to these attributes.

Note

These attributes have a String data type. All String data types share the same set of conditions. Recommended conditions for this attribute are identified with “  More useful” and conditions with more limited use cases are identified with “  Less useful”.

Condition	Description
contains	More useful Returns customer records with values that match a string of characters.
does not contain	More useful Returns customer records with values that do not match a string of characters.
ends with	Returns customer records with values that end with the specified characters.
is empty	Returns customer records that do not have a value in this field.
is exactly	More useful Returns all customer records with values that match the specified characters.
is not empty	Returns customer records that have a value in this field.
is not exactly	Returns customer records that do not match the specified characters.
starts with	Returns customer records that start with the specified characters.