Loyalty spend

Loyalty programs help brands increase customer loyalty and provide incentives for customers to continue to interact with brands. Through loyalty spend, brands can incentivize customers to spend more with their brands through personalized discounts, loyalty tiers, and rewards.

Amperity provides the following attributes to build audiences that help brands better understand how to bring more value to their customers through their loyalty program:

• Loyalty balances

• Loyalty membership

• Loyalty profiles

• Loyalty spend

• Loyalty tiers

Loyalty spend attributes

Tier-based loyalty programs sometimes offer rewards and exclusive offers to incentivize loyalty members to spend a certain amount to move up to a higher loyalty tier or continue to stay in a loyalty tier. With these incentives, brands can encourage members in lower tiers to move up to higher tiers.

Amperity provides the following attributes that your brand can use to build audiences around the amount customers spend to remain in or move to the next loyalty tier.

Attribute	Description
Spend To Keep Tier	The customer’s current rewards balance.
Spend To Next Tier	The amount of money a customer must spend to move to the next loyalty tier.

Access attributes

You can access loyalty spend attributes directly from the Segment Editor. To add these attributes to your segments, click Add criteria, select the Unified Loyalty table, and then add the combination of loyalty spend attributes you want to use in your segment. Apply conditions and specify values for each attribute as necessary.

Available conditions

The following table lists the conditions that are available to these attributes.

Note

These attributes have an Decimal data type. All Decimal data types share the same set of conditions. Useful conditions for these attributes are identified with “  Use this condition when” and conditions with more limited use cases are identified with “  Not recommended”.

Condition	Description
is	The is condition can be used with the Spend To Keep Tier or Spend To Next Tier attributes to return a specific purchase amount.
is between	Use this condition when Return customers records with loyalty spend made within a defined start and end date. For example, all purchases made during a holiday shopping window that moved a customer to the next loyalty tier. Combine the Spend To Next Tier attribute and this condition with channels, brands, and purchase locations to build more specific audiences.
is greater than	is greater than returns customer records with values that are greater than the amount of loyalty spend.
is greater than or equal to	Use this condition when Return customer records with a purchase amount that is greater than or equal to the amount needed to stay in a loyalty tier. For example, use the Spend To Keep Tier attribute with this condition to return an audience that has a purchase amount that is greater than or equal to the amount needed to stay in a loyalty tier.
is less than	Use this condition when Return customer records with a purchase amount that is just below the next loyalty tier. For example, use the Spend To Next Tier with this condition to return an audience that have a purchase amount just below the next loyalty tier.
is less than or equal to	Use this condition when Return customer records with purchase amounts that are less than or equal to the amount just below the next loyalty tier. For example, use the Spend To Next Tier attribute with this condition to return an audience that has a purchase amount that is less than or equal to the specified amount just below the next loyalty tier.
is not	Use this condition when Return an audience that is associated with a specified purchase amount.
is not between	is not between returns customers purchases made outside of a defined start and end date. For example, if you choose August 10, 2022 and August 12, 2022 as your start and end dates, all loyalty spend before August 10. 2022 and loyalty spend after August 12, 2022 will be returned.
is not NULL	is not NULL returns customer records that are associated with the purchase amount necessary to stay in a loyalty tier or move up to the next tier.
is NULL	Not recommended is NULL returns customer records that are not associated with the purchase amount necessary to stay in a loyalty tier or move up to the next tier.