Physical addresses

A customer’s physical address includes the following:

• The address that is associated with the location of an individual customer record. For example: 123 Main Street.

• The city that is associated with the location of an individual customer record.

• The state or province that is associated with the location of an individual customer record.

• The zip code or postal code that is associated with the location of an individual customer record.

Note

When a customer has a complete physical address in their profile, they are considered to have a “contactable address”.

Use in segments

You can access address attributes directly from the Segment Editor. To add these attributes to your segment, click Add criteria, select the Customer 360 table, select a combination of Address, Address2, City, State, and Postal attributes, apply a condition, and then specify a value.

Available conditions

The following table lists the conditions that are available to physical address attributes.

Note

All physical address attributes have a String data type. All String data types share the same set of conditions. Recommended conditions for this attribute are identified with “  More useful” and conditions with more limited use cases are identified with “  Less useful”.

Condition	Description
contains	Returns customer records with values that match a string of characters.
does not contain	Returns customer records with values that do not match a string of characters.
ends with	Returns customer records with values that end with the specified characters.
is empty	Returns customer records that do not have a value in this field.
is exactly	Returns all customer records with values that match the specified characters.
is not empty	Returns customer records that have a value in this field.
is not exactly	Returns customer records that do not match the specified characters.
starts with	Returns customer records that start with the specified characters.