Email Addresses

The email address that is associated with an individual customer record. A customer record may be associated with multiple email addresses.

You can access email addresses directly from the Segment Editor. To add this attribute to your segment, click Add criteria, select the Customer 360 table, select the Email attribute, and then apply an condition.

Choose the email address attribute from the Segment Editor.

Available conditions

The following table lists the conditions that are available to this attribute.

Note

This attribute has a String data type. All String data types share the same set of conditions. Recommended conditions for this attribute are identified with “ Recommended” and conditions with more limited use cases are identified with “ Not recommended”.

Condition

Description

is

Not recommended

is returns an audience that is associated with the email attribute.

is blank

is blank returns an audience that does not have a value associated with the email attribute.

is in list

Not recommended

is in list returns an audience that matches email attribute value (or values) in the list.

is like

is like returns an audience that is similar to a partial name of an email attribute.

is not

Not recommended

is not returns an audience that is not associated with the email attribute.

is not blank

Not recommended

is not blank returns an audience that is associated with a specific email attribute.

is not in list

Not recommended

is not in list returns an audience that is not associated with any attribute in the list.

is not like

is not like returns an audience that is not similar to a partial name of an email attribute.

is not NULL

Not recommended

is not NULL returns customer records that have a value.

is NULL

is NULL returns customer records that do not have a value.