Names

A customer’s name includes the following:

• The first name that is associated with an individual customer record.

• The last name that is associated with an individual customer record.

• A combination of given name (first name) and surname (last name) that is associated with an individual customer record and is stored as a combined value in a single field within customer data. A full name may include a middle name or initial.

• The suffix that identifies to which family generation a customer record belongs. For example: Jr., Sr. II, and III.

Use in segments

You can access name attributes directly from the Segment Editor. To add these attributes to your segment, click Add criteria, select the Customer 360 table, select a combination of Given Name, Surname, Full Name, and Generational Suffix attributes, apply a condition, and then specify a value.

Available conditions

The following table lists the conditions that are available to this attribute.

Note

This attribute has a String data type. All String data types share the same set of conditions. Recommended conditions for this attribute are identified with “  More useful” and conditions with more limited use cases are identified with “  Less useful”.

Condition	Description
contains	Returns customer records with values that match a string of characters.
does not contain	Returns customer records with values that do not match a string of characters.
ends with	Returns customer records with values that end with the specified characters.
is empty	Returns customer records that do not have a value in this field.
is exactly	Returns all customer records with values that match the specified characters.
is not empty	Returns customer records that have a value in this field.
is not exactly	Returns customer records that do not match the specified characters.
starts with	Returns customer records that start with the specified characters.