Names

A customer’s name includes the following:

• The first name that is associated with an individual customer record.

• The last name that is associated with an individual customer record.

• A combination of given name (first name) and surname (last name) that is associated with an individual customer record and is stored as a combined value in a single field within customer data. A full name may include a middle name or initial.

• The suffix that identifies to which family generation a customer record belongs. For example: Jr., Sr. II, and III.

You can access name attributes directly from the Segment Editor. To add these attributes to your segment, click Add criteria, select the Customer 360 table, select a combination of Given Name, Surname, Full Name, and Generational Suffix attributes, apply a condition, and then specify a value.

Available conditions

The following table lists the conditions that are available to this attribute.

Note

This attribute has a String data type. All String data types share the same set of conditions. Recommended conditions for this attribute are identified with “  Recommended” and conditions with more limited use cases are identified with “  Not recommended”.

Condition	Description
is	is returns an audience that is associated with the given name, surname, full name, or generational suffix attributes.
is blank	is blank returns an audience that does not have a value associated with the given name, surname, full name, or generational suffix attributes.
is in list	is in list returns an audience that matches a given name, surname, full name, or generational suffix attribute value (or values) in the list.
is like	is like returns an audience that is similar to a partial string of a given name, surname, full name, or generational suffix attribute.
is not	is not returns an audience that is not associated with the given name, surname, full name, or generational suffix attributes.
is not blank	is not blank returns an audience that is associated with a specific given name, surname, full name, or generational suffix attributes.
is not in list	is not in list returns an audience that is not associated with any attribute in the list.
is not like	is not like returns an audience that is not similar to a partial string of a given name, surname, full name, or generational suffix attribute.
is not NULL	is not NULL returns customer records that have a value.
is NULL	is NULL returns customer records that do not have a value.