Gender

The gender that is associated with an individual customer record.

You can access gender directly from the Segment Editor. To add this attribute to your segment, click Add criteria, select the Customer 360 table, select the Gender attribute, and then apply an condition.

Choose the gender attribute from the Segment Editor.

Available conditions

The following table lists the conditions that are available to this attribute.

Note

This attribute has a String data type. All String data types share the same set of conditions. Recommended conditions for this attribute are identified with “  Recommended” and conditions with more limited use cases are identified with “  Not recommended”.

Condition

Description

is

  Recommended

is returns an audience that is associated with the gender attribute.

is blank

  Not recommended

is blank returns an audience that does not have a value associated with the gender attribute.

is in list

  Recommended

is in list returns an audience that matches a gender attribute value (or values) in the list.

is like

is like returns an audience that is similar to a partial name of a gender attribute.

is not

  Recommended

is not returns an audience that is not associated with the gender attribute.

is not blank

  Not recommended

is not blank returns an audience that is associated with a specific gender attribute.

is not in list

  Not recommended

is not in list returns an audience that is not associated with any attribute in the list.

is not like

  Not recommended

is not like returns an audience that is not similar to a partial name of a gender attribute.

is not NULL

  Not recommended

is not NULL returns customer records that have a value.

is NULL

is NULL returns customer records that do not have a value.