Gender

The gender that is associated with an individual customer record.

You can access gender directly from the Segment Editor. To add this attribute to your segment, click Add criteria, select the Customer 360 table, select the Gender attribute, and then apply an condition.

Available conditions

The following table lists the conditions that are available to this attribute.

Note

This attribute has a String data type. All String data types share the same set of conditions. Recommended conditions for this attribute are identified with “ Recommended” and conditions with more limited use cases are identified with “ Not recommended”.

Condition	Description
is	Recommended is returns an audience that is associated with the gender attribute.
is blank	Not recommended is blank returns an audience that does not have a value associated with the gender attribute.
is in list	Recommended is in list returns an audience that matches a gender attribute value (or values) in the list.
is like	is like returns an audience that is similar to a partial name of a gender attribute.
is not	Recommended is not returns an audience that is not associated with the gender attribute.
is not blank	Not recommended is not blank returns an audience that is associated with a specific gender attribute.
is not in list	Not recommended is not in list returns an audience that is not associated with any attribute in the list.
is not like	Not recommended is not like returns an audience that is not similar to a partial name of a gender attribute.
is not NULL	Not recommended is not NULL returns customer records that have a value.
is NULL	is NULL returns customer records that do not have a value.