Gender

The gender that is associated with an individual customer record.

Use in segments

You can access gender directly from the Segment Editor. To add this attribute to your segment, click Add criteria, select the Customer 360 table, select the Gender attribute, and then apply an condition.

Available conditions

The following table lists the conditions that are available to this attribute.

Note

This attribute has a String data type. All String data types share the same set of conditions. Recommended conditions for this attribute are identified with “  More useful” and conditions with more limited use cases are identified with “  Less useful”.

Condition

Description

contains

Returns customer records with values that match a string of characters.

does not contain

Returns customer records with values that do not match a string of characters.

ends with

Returns customer records with values that end with the specified characters.

is empty

Returns customer records that do not have a value in this field.

is exactly

Returns all customer records with values that match the specified characters.

is not empty

Returns customer records that have a value in this field.

is not exactly

Returns customer records that do not match the specified characters.

starts with

Returns customer records that start with the specified characters.