Send audiences to The Trade Desk 3rd-party Marketplace

The Trade Desk is a platform for wide internet advertising and enables the use of UID 2.0 for first-party paid media advertising.

Use this destination to monetize your brand’s UID 2.0-based audiences by making them available to advertisers for more granular targeting.

Get details

Review the following details before configuring credentials for The Trade Desk 3rd-party Marketplace and before configuring Amperity to send email addresses or UID2 tokens to The Trade Desk 3rd-party Marketplace.

UID 2.0 agreement Unified ID 2.0 is an open source identity framework that benefits consumers by allowing them to control how their data is shared with publishers and advertisers. The Trade Desk 3rd-party Marketplace supports using UID 2.0 to help establish your customers’ identifies without using third-party data. UID 2.0 enables publisher websites, mobile apps, and Connected TV (CTV) apps to monetize through programmatic workflows, while offering user transparency and privacy controls that meet local market requirements. Your brand must have a UID 2.0 agreement in-place with The Trade Desk before configuring Amperity to send offline events to The Trade Desk 3rd-party Marketplace.

Credential settings Advertiser ID Required The advertiser ID for your account with The Trade Desk 3rd-party Marketplace. Advertiser secret Required The advertiser secret for your account with The Trade Desk 3rd-party Marketplace. You can find the advertiser ID and secret key from the management console within The Trade Desk 3rd-party Marketplace. Open “Preferences”, and then “First Party Data Credentials”. The advertiser ID and secret key are shown there. Provider ID Required The provider ID for your account with The Trade Desk. Ask your The Trade Desk representative for details. Platform API token Required A long-lived token that allows access to The Trade Desk Platform API.

Configure credentials

Configure credentials for The Trade Desk 3rd-party Marketplace before adding a destination.

An individual with access to The Trade Desk 3rd-party Marketplace should use SnapPass to securely share “advertiser ID”, “advertiser secret”, “provider ID”, and “platform API token” details with the individual who will configure Amperity.

To configure credentials for The Trade Desk 3rd-party

	From the Settings page, select the Credentials tab, and then click the Add credential button.
	In the Credentials settings dialog box, do the following: From the Plugin dropdown, select The Trade Desk 3rd-party Marketplace. Assign the credential a name and description that ensures other users of Amperity can recognize when to use this destination.
	The settings that are available for a credential are determined by the credential type. For the “tradedesk-3rd-party” credential type, configure settings, and then click Save. Advertiser ID Required The advertiser ID for your account with The Trade Desk 3rd-party Marketplace. Advertiser secret Required The advertiser secret for your account with The Trade Desk 3rd-party Marketplace. You can find the advertiser ID and secret key from the management console within The Trade Desk 3rd-party Marketplace. Open “Preferences”, and then “First Party Data Credentials”. The advertiser ID and secret key are shown there. Provider ID Required The provider ID for your account with The Trade Desk. Ask your The Trade Desk representative for details. Platform API token Required A long-lived token that allows access to The Trade Desk Platform API.

Add destination

Use a sandbox to configure a destination for The Trade Desk 3rd-party Marketplace. Before promoting your changes, send a test audience, and then verify the the results in The Trade Desk 3rd-party Marketplace. After the end-to-end workflow has been verified, push the destination from the sandbox to production.

To add a destination for The Trade Desk 3rd-party

	Open the Destinations page, and then click the Add destination button. To configure a destination for The Trade Desk 3rd-party Marketplace, do one of the following: Click the row in which The Trade Desk 3rd-party Marketplace is located. Destinations are listed alphabetically and you can scroll up and down the list. Search for The Trade Desk 3rd-party Marketplace. Start typing “trade”. The list will filter to show only matching destinations. Select “The Trade Desk 3rd-party Marketplace”.
	Select the credential for The Trade Desk 3rd-party Marketplace from the Credential drop-down, and then click Continue. Tip Click the “Test connection” link on the “Configure destination” page to verify that Amperity can connect to The Trade Desk 3rd-party Marketplace.
	In the “Destination settings” dialog box, assign the destination a name and description that ensures other users of Amperity can recognize when to use this destination. Configure business user access By default a destination is available to all users who have permission to view personally identifiable information (PII). Enable the Admin only checkbox to restrict access to only users assigned to the Datagrid Operator and Datagrid Administrator policies. Enable the PII setting checkbox to allow users with limited access to PII access to this destination. Restricted PII access is enabled when the Restrict PII access policy option that prevents users who are assigned to that option from viewing data that is marked as PII anywhere in Amperity and from sending that data to any downstream workflow.
	Configure the following settings, and then click “Save”. Membership duration The length of time (in days), after which a customer will be removed from this audience. This value may be between “0” - “180”. Set this value to “0” to remove audience member. The minimum value should be “7” because The Trade Desk 3rd-party Marketplace uses the previous seven days when building audiences. “14” is the default duration. The maximum value is “180”. The membership duration is measured in days. Adjust the membership duration value to be greater than (or equal to) than the frequency at which your brand will send campaigns or orchestrations from Amperity. For example, if your brand sends a campaign to The Trade Desk 3rd-party Marketplace every 30 days, then the membership duration should be set to “30”. If your brand sends a campaign every 14 days, then the membership duration should be set to “14”. If a campaign is sent every 30 days, but the membership duration is 14, then the audience size for the last 16 days of the duration window will be 0. Segment taxonomy ID (Required at orchestration) The taxonomy ID for a monetized segment in The Trade Desk.
	After this destination is configured, users may configure Amperity to: Use orchestrations to send query results Use orchestrations and campaigns to send audiences Use orchestrations and campaigns to send offline events to The Trade Desk 3rd-party Marketplace.