About user guides

Amperity docs provides a collection of in-depth user guides to help your brand use Amperity to build segments and campaigns, build and run SQL queries against your brand’s data, send audiences to paid media applications, use offline events to help track the success of your campaigns, use AmpAi features, and more.


AmpAi provides marketers, analysts, and data engineers with an AI-powered toolkit for smarter decision-making. AmpAi includes Stitch, the AI Assistant, and predictive modeling.


A campaign is a message or offer that is sent to a specific group of customers or recipients. A campaign may have a single audience with a single step or a campaign may have a series of steps where, at each step, an audience is filtered to match that stage of the campaign, and is then sent to a specific set of marketing applications for customer activation during that phase of the campaign.

Churn prevention

Use churn prevention campaigns to win back customers who have not purchased within defined time windows, such as 90 days, 120 days, or even up to 2 years. The length of the defined time window and the types of promotions and offers you will send depends on your goals for each audience within the churn prevention campaign.

Direct mail

Direct mail is an effective way to help your brand stand out in the age of digital ads and overflowing email inboxes. With the right audiences, direct mail gives your brand a physical touchpoint with which you can make a positive impression on your customers.

One-time buyers

Customer retention is critical for the long-term growth of your brand. It is not enough to acquire a customer who makes a single purchase. It is essential to find ways to convince your one-time buyers to become long-term, repeat customers.

Every one-time buyer represents a unique opportunity to your brand. They have made their first purchase and have given your brand an opportunity to convince them to make a second purchase and become a repeat customer.

Measure campaigns

Measure the success of your campaigns by combining people-based measurement with campaign recipient histories to better understand the performance of your brand’s marketing campaigns.

Offline events

Offline events help your brand associate customer purchases and customer activity with your marketing campaigns. Send offline events to marketing applications and advertising platforms, such as Braze, Criteo, Klaviyo, Meta Ads Manager, Pinterest, Snapchat, The Trade Desk, and TikTok Ads Manager.

RFM scores

RFM scores represents three dimensions:

  • Recency. How recently did the customer purchase?

  • Frequency. How often does the customer purchase?

  • Monetary. How much does the customer spend?

A score for recency, frequency, and monetary is assigned on a scale of 1-10, and is then aggregated into a combined RFM score that is assigned on a scale of “111” (the lowest possible RFM score) to “101010” (the highest possible RFM score, or “three ‘10’ scores”). Maximum scores represent preferred behaviors.


A segment defines a specific attribute profile that can be used to initiate marketing campaigns using a list of customers that match an attribute profile.

Segment insights help your brand see how many customers match the audience profile and how much value those customers may bring to your business.

When the segment is ready, activate it, and then use it use it in a campaign to send to your preferred destinations for customer activation.

SQL queries

A SQL query runs against any database table in your customer 360 database and returns a set of results that are defined by that query. Use SQL queries to support any downstream use case, such as specific audience types for specific marketing applications, sending customer profiles and interaction histories to data analytics tools, and so on. Each query returns a refined and filtered subset of useful customer data.