Send audiences to SAP Emarsys

SAP Emarsys is an omnichannel customer engagement platform for personalizing customer interactions across channels to increase customer engagement and lifetime value.

Use contact lists in SAP Emarsys as an alternative to segments when selecting the recipient source for a campaign.

You can configure Amperity to maintain contact lists in SAP Emarsys using the SAP Emarsys REST API. Amperity updates the contact list in SAP Emarsys to match the audience sent from Amperity. Amperity:

1. Adds contact lists when they don’t exist in SAP Emarsys.

2. Updates contact attributes and profile information for contacts already in a contact list to match what is sent from Amperity.

3. Adds contacts to a contact list when they don’t exist in SAP Emarsys.

4. Removes contacts from a contact list when they don’t exist in the audience sent from Amperity.

Note

Ask your DataGrid Operator or your Amperity representative for help configuring SAP Emarsys as a destination to which you can send campaigns for customer activation.

Caution

This destination is available for sending campaign audiences to SAP Emarsys after it is configured by a Datagrid Operator or your Amperity representative.

If this destintion cannot be selected from the campaigns editor or activations canvas ask your Datagrid Operator or Amperity representative to configure a destination for sending campaign audiences to SAP Emarsys.

Build a segment

Use the Segment Editor to build any audience using a series of drop-downs and picklists.

As you define the attribute profile for an audience be sure to refresh segment insights to view audience size and to see the value it brings to your business.

When the segment is ready, activate it, and then use it use it in a campaign to send to your preferred destinations for customer activation.

Profile attributes sent to SAP Emarsys must match any of the SAP Emarsys system fields or any custom fields that you have defined.

The name of the system or custom field sent from Amperity must match the name of the system attribute or custom field in SAP Emarsys.

Amperity will automatically pass the Amperity ID to the contact list when a custom field named external_id exists in the contact list.

Important

Log in to SAP Emarsys to find the correct string value for the system or custom field. Choose Management and open the Field Editor.

Use the Field String ID column to indentify the correct system or custom field name. System fields are available from the System fields tab and custom fields are available from the Custom fields tab.

Important

Test the connection with SAP Emarsys by using an audience with a very small membership. For example: 10 or 100 members or the minimum audience size recommended by SAP Emarsys. Send the test audience to SAP Emarsys and verify the audience is correct in SAP Emarsys. Make adjustments if necessary. Only send full audiences after validation is complete.

Add to a campaign

Use the campaign editor to configure Amperity to send data to SAP Emarsys. Add a segment, define exclusions and sub-audiences, and then define each audience sent to SAP Emarsys.

To add SAP Emarsys to a campaign

	Open the Campaign Editor. This is available from the Campaigns page. Click the Create campaign button in the top right corner of the page.
	Assign SAP Emarsys as a destination for at least one treatment group. Note You may need to edit the attributes for the sub-audience to ensure Amperity is sending the right data to SAP Emarsys.
	Click Edit attributes to review the attributes that Amperity sends to SAP Emarsys. email or phone, along with optional profile and custom attributes. Amperity pre-selects the list of attributes sent to SAP Emarsys. The Edit attributes page for SAP Emarsys is similar to: Note The Merged Customers table is the default table for sending data to SAP Emarsys, even though segments are often built against the Customer 360 table. This is by design. The Merged Customers table is the underlying table for customer profile data and is the source for all customer profile data that exists within the Customer 360 table.

Configure default attributes

Each unique destination configured to send treatment group audiences to SAP Emarsys has a set of default attributes.

Configure default attributes by clicking the Default attributes link next to the Create campaign button on the Campaigns page.

The source table defaults to the Merged Customers table for most attributes. This is configurable.

SAP Emarsys has the following requirements for attributes.

Source attribute	Destination attribute
email	email
phone	phone