Send audiences to Google Cloud Storage

Google Cloud Storage is an online file storage web service for storing and accessing data on Google Cloud Platform infrastructure.

The steps required to configure campaigns to send email address, phone numbers, and other profile attributes to Google Cloud Storage.

Note

Ask your DataGrid Operator or your Amperity representative for help configuring Google Cloud Storage as a destination to which you can send campaigns for customer activation.

Caution

This destination is available for sending campaign audiences to Google Cloud Storage after it is configured by a Datagrid Operator or your Amperity representative.

If this destintion cannot be selected from the campaigns editor or activations canvas ask your Datagrid Operator or Amperity representative to configure a destination for sending campaign audiences to Google Cloud Storage.

Build a segment

Use the Segment Editor to build any audience using a series of drop-downs and picklists.

As you define the attribute profile for an audience be sure to refresh segment insights to view audience size and to see the value it brings to your business.

When the segment is ready, activate it, and then use it use it in a campaign to send to your preferred destinations for customer activation.

Which attributes should you use?

You can use any attribute that is in your customer 360 database to define your audience.

When sending the list of customers who belong to this audience to Google Cloud Storage as part of a campaign you must choose specific attributes to send.

Google Cloud Storage supports the following attributes: email address, phone numbers, and other profile attributes.

Important

Test the connection with Google Cloud Storage by using an audience with a very small membership. For example: 10 or 100 members or the minimum audience size recommended by Google Cloud Storage. Send the test audience to Google Cloud Storage and verify the audience is correct in Google Cloud Storage. Make adjustments if necessary. Only send full audiences after validation is complete.

Add to a campaign

Use the campaign editor to configure Amperity to send data to Google Cloud Storage. Add a segment, define exclusions and sub-audiences, and then define each audience sent to Google Cloud Storage.

Important

Use the Edit Attributes feature to select the right set of attributes, such as email address, phone numbers, and other profile attributes, to Google Cloud Storage to support any downstream workflow.

About paid media campaigns

Amperity provides the right set of data to support your brand’s paid media advertising with Google Cloud Storage.

1. Merged Customers vs. Unified Paid Media

   The Merged Customers table contains each of your customers’ best profiles, such as their best email address, best phone number, and best physical address.

   The Unified Paid Media table contains all your customer’s known profile data, including all known email addresses, all known phone numbers, and all known physical addresses.

   You may configure campaigns to use Merged Customers, Unified Paid Media, or both, depending on your downstream use cases.

2. Use a consistent naming pattern to label when profiles are from the Merged Customers or Unified Paid Media tables. For example: “Best profile” or “Full profile”.

3. Configure default attributes for each destination.

   Use the default attributes component on the Campaigns page to configure which attributes are associated with each destination, including the table from which those attributes are pulled.

   The selected table will affect your brand’s downstream match rates and overall customer matches within your paid media campaigns. The decision behind which table to use depends on your brand’s downstream use case and the type and amount of customer profile data your brand wants to use to match customers.

   You should expect to see higher match rates when sending audiences from the Merged Customers table, but a higher number of matched customer profiles when sending audiences from the Unified Paid Media table. Use A/B testing to compare the results from each table, after which you can use the audience that works best for your campaigns.

To add Google Cloud Storage to a campaign

	Open the Campaign Editor. This is available from the Campaigns page. Click the Create campaign button in the top right corner of the page.
	Assign Google Cloud Storage as a destination for at least one treatment group. Note You may need to edit the attributes for the sub-audience to ensure Amperity is sending the right data to Google Cloud Storage.
	Click Edit attributes to review the attributes that Amperity sends to Google Cloud Storage. You must select the set of attributes that are sent to Google Cloud Storage. Review your downstream requirements, open the Edits attributes page, and then select the attributes you want to send to Google Cloud Storage for this campaign. Amperity pre-selects the list of attributes sent to Google Cloud Storage. The Edit attributes page for Google Cloud Storage is similar to: Note The Merged Customers table is the default table for sending data to Google Cloud Storage, even though segments are often built against the Customer 360 table. This is by design. The Merged Customers table is the underlying table for customer profile data and is the source for all customer profile data that exists within the Customer 360 table.

Configure default attributes

Each unique destination configured to send treatment group audiences to Google Cloud Storage has a set of default attributes.

Configure default attributes by clicking the Default attributes link next to the Create campaign button on the Campaigns page.

The source table defaults to the Merged Customers table for most attributes. This is configurable.

Google Cloud Storage has the following requirements for attributes.

Source attribute	Destination attribute
amperity_id	amperity_id
email	email
given_name	given_name
surname	surname
address	address
address2	address2
state	state
city	city
postal	postal
country	country