Preferred brand intervals

Preferred brand purchase intervals identify the names of brands with the greatest number of orders during the specified time period.

Preferred brand purchases are available at the following intervals:

• L30D Preferred Brands (30 days)

• L3M Preferred Brands (3 months)

• L6M Preferred Brands (6 months)

• L12M Preferred Brands (12 months)

• LY12M Preferred Brands (12-to-24 months)

• Lifetime Preferred Brands (Lifetime)

Use in segments

You can add preferred brand interval attributes to a segment from the Segment Editor. Click Add condition, and then choose Attributes.

Enter “preferred brand” into the search feature to filter the list of available attributes. Choose an interval to add the attribute to a segment. Select an operator, and then finish defining the conditions for how this attribute should be applied to the segment.

Available operators

The following operators are available to purchase brand intervals.

Note

These attributes have an string data type. All string data types share the same set of operators. Recommended operators for this attribute are identified with “ More useful” and operators with more limited use cases are identified with “ Less useful”.|attribute-recommended| More useful

Operator	Description
Operator	Description
contains	Returns purchase brand intervals with values that match a string of characters.
does not contain	Returns purchase brand intervals with values that do not match a string of characters.
ends with	Returns purchase brand intervals with values that end with the specified characters.
is empty	Returns purchase brand intervals that do not have a value in this field.
is exactly	Returns all purchase brand intervals with values that match the specified characters.
is not empty	Returns purchase brand intervals that have a value in this field.
is not exactly	Returns purchase brand intervals that do not match the specified characters.
starts with	Returns purchase brand intervals that start with the specified characters.