Preferred brand intervals

Preferred brand purchase intervals identify the names of brands with the greatest number of orders during the specified time period.

Preferred brand purchases are available at the following intervals:

• L30D Preferred Brands (30 days)

• L3M Preferred Brands (3 months)

• L6M Preferred Brands (6 months)

• L12M Preferred Brands (12 months)

• LY12M Preferred Brands (12-to-24 months)

• Lifetime Preferred Brands (Lifetime)

Use in segments

You can add preferred brand interval attributes to a segment from the Segment Editor. Click Add condition, and then choose Attributes.

Enter “preferred brand” into the search feature to filter the list of available attributes. Choose an interval to add the attribute to a segment. Select an operator, and then finish defining the conditions for how this attribute should be applied to the segment.

Available operators

The following operators are available to purchase brand intervals.

Note

These attributes have an Integer data type. All Integer data types share the same set of operators. Recommended operators for this attribute are identified with “ More useful” and operators with more limited use cases are identified with “ Less useful”.|attribute-recommended| More useful

Operator	Description
is	Returns customer records with values that match the number of distinct brands a customer purchased.
is between	Returns customer records with values that are between each of the specified numbers of distinct brands a customer purchased.
is greater than	Returns customer records with values that are greater than the number of distinct brands a customer purchased, not including the specified number of purchases.
is greater than or equal to	Returns customer records with values that are greater than or equal to the number of distinct brands a customer purchased, including the specified number of purchases.
is in list	Returns customer records with values that match the specified number of distinct brands a customer purchased.
is less than	Returns customer records with values that are less than the number of distinct brands a customer purchased, not including the specified number of purchases.
is less than or equal to	Returns customer records with values that are less than or equal to the number of distinct brands a customer purchased, including the specified number of purchases.
is not	Returns customer records with values that do not match the number of distinct brands a customer purchased.
is not between	Returns customer records with values that are not between each of the specified numbers of distinct brands a customer purchased.
is not in list	Returns records with values that do not match the specified number of distinct brands a customer purchased.
is not NULL	Returns customer records that have a value.
is NULL	Returns customer records that do not have a value.