Purchased brand intervals

Purchased brand intervals count the number of distinct brands a customer interacted with during the specified time period. Purchased brands are available at the following intervals:

• L30D Purchase Brands (30 days)

• L3M Purchase Brands (3 months)

• L6M Purchase Brands (6 months)

• L12M Purchase Brands (12 months)

• LY12M Purchase Brands (12-to-24 months)

• Lifetime Purchase Brands (Lifetime)

Use in segments

You can add purchase brands interval attributes to a segment from the Segment Editor. Click Add condition, and then choose Attributes.

Enter “purchase brands” into the search feature to filter the list of available attributes. Choose an interval to add the attribute to a segment. Select an operator, and then finish defining the conditions for how this attribute should be applied to the segment.

Available operators

The following table lists the operators that are available to these attributes.

Note

These attributes have a Integer data type. All Integer data types share the same set of operators. Recommended operators for this attribute are identified with “ More useful” and operators with more limited use cases are identified with “ Less useful”.

Operator	Description
is	Returns customer records with values that match the number of distinct brands a customer purchased.
is between	More useful Returns customer records with values that are between each of the specified numbers of distinct brands a customer purchased.
is greater than	More useful Returns customer records with values that are greater than the number of distinct brands a customer purchased, not including the specified number of purchases.
is greater than or equal to	More useful Returns customer records with values that are greater than or equal to the number of distinct brands a customer purchased, including the specified number of purchases.
is in list	Returns customer records with values that match the specified number of distinct brands a customer purchased.
is less than	Returns customer records with values that are less than the number of distinct brands a customer purchased, not including the specified number of purchases.
is less than or equal to	Returns customer records with values that are less than or equal to the number of distinct brands a customer purchased, including the specified number of purchases.
is not	Less useful Returns customer records with values that do not match the number of distinct brands a customer purchased.
is not between	Less useful Returns customer records with values that are not between each of the specified numbers of distinct brands a customer purchased.
is not in list	Less useful Returns records with values that do not match the specified number of distinct brands a customer purchased.
is not NULL	Returns customer records that have a value.
is NULL	Returns customer records that do not have a value.