Average number of items

Average number of items attributes identify the average order sizes (or “number of items purchased”) during the specified time period. Average number of items attributes are available at the following intervals:

• L30D Average Num Items (30 days)

• L3M Average Num Items (3 months)

• L6M Average Num Items (6 months)

• L12M Average Num Items (12 months)

• LY12M Average Num Items (12-to-24 months)

• Lifetime Average Num Items (Lifetime)

Use in segments

You can access averages for the number of items purchased directly from the Segment Editor. To add these attributes to your segment, To add these attributes to your segment, click Add condition and then Add attribute. Select the Transaction Attributes Extended source, select an average number of items interval attribute, and then apply a condition.

Available conditions

The following table lists the conditions that are available to these attributes.

Note

These attributes have a Decimal data type. All Decimal data types share the same set of conditions. Recommended conditions for this attribute are identified with “ More useful” and conditions with more limited use cases are identified with “ Less useful”.

Condition	Description
is	Returns a specific average number of items, such as “4.20”, “7”, or “5.10”. Tip Use the following conditions to return a range of averages instead of a specific average: is between, is greater than, is greater than or equal to, is less than, and is less than or equal to.
is between	More useful Returns a range of items that is between the specified averages.
is greater than	More useful Returns average number of items that are greater than the specified average number of items.
is greater than or equal to	More useful Returns average number of items that are greater than or equal to the specified average number of items.
is in list	Less useful Avoid using the is in list condition; individual average number of items are not typically made available in a list.
is less than	More useful Returns average number of items that are less than the specified average number of items.
is less than or equal to	More useful Returns average number of items that are less than or equal to the specified average number of items.
is not	Less useful Avoid using the is not condition. For example, if you specified “4.50” then any average number of items less than or equal to “4.49” and any average number of items greater than or equal to “4.51” would be returned.
is not between	Less useful Discovers outlier discount amounts. For example, if most of your average number of items are between “2.10” and “3.20”, use “2.10” and “3.20” to return averages that were less than and greater than those values.
is not in list	Less useful Avoid using the is not in list condition when individual profit amounts are not made available as a list.
is not NULL	Returns customer records that have a value, such as “4.10”, “10”, and “.90”, but also “ “ (a space) and “0” (zero). If the record has any value it will be returned.
is NULL	Returns customer records that do not have a value.