Preferred channel intervals

Preferred channel intervals represent channels with the greatest number of orders during the specified time period. Preferred channel purchase attributes are available at the following intervals:

• L30D Preferred Purchase Channel (30 days)

• L3M Preferred Purchase Channel (3 months)

• L6M Preferred Purchase Channel (6 months)

• L12M Preferred Purchase Channel (12 months)

• LY12M Preferred Purchase Channel (12-to-24 months)

• Lifetime Preferred Purchase Channel (Lifetime)

Use in segments

You can add preferred channel interval attributes to a segment from the Segment Editor. Click Add condition, and then choose Attributes.

Enter “preferred purchase” into the search feature to filter the list of available attributes. Choose an interval to add the attribute to a segment. Select an operator, and then finish defining the conditions for how this attribute should be applied to the segment.

Available operators

The following table lists the operators that are available to these attributes.

Note

These attributes have a String data type. All String data types share the same set of operators. Recommended operators for this attribute are identified with “ More useful” and operators with more limited use cases are identified with “ Less useful”.

Operator	Description
contains	More useful Returns customer records with values that match a string of characters.
does not contain	Returns customer records with values that do not match a string of characters.
ends with	Returns customer records with values that end with the specified characters.
is empty	Returns customer records that do not have a value in this field.
is exactly	More useful Returns all customer records with values that match the specified characters.
is not empty	Returns customer records that have a value in this field.
is not exactly	Returns customer records that do not match the specified characters.
starts with	Returns customer records that start with the specified characters.