Preferred channel intervals

Preferred channel intervals represent channels with the greatest number of orders during the specified time period. Preferred channel purchase attributes are available at the following intervals:

• L30D Preferred Purchase Channel (30 days)

• L3M Preferred Purchase Channel (3 months)

• L6M Preferred Purchase Channel (6 months)

• L12M Preferred Purchase Channel (12 months)

• LY12M Preferred Purchase Channel (12-to-24 months)

• Lifetime Preferred Purchase Channel (Lifetime)

Use in segments

You can access preferred channel interval attributes directly from the Segment Editor. To add these attributes to your segment, click Add criteria, select the Transaction Attributes Extended table, select a preferred purchase channel attribute, and then apply a condition.

Available conditions

The following table lists the conditions that are available to these attributes.

Note

These attributes have a String data type. All String data types share the same set of conditions. Recommended conditions for this attribute are identified with “  More useful” and conditions with more limited use cases are identified with “  Less useful”.

Condition	Description
contains	More useful Returns customer records with values that match a string of characters.
does not contain	Returns customer records with values that do not match a string of characters.
ends with	Returns customer records with values that end with the specified characters.
is empty	Returns customer records that do not have a value in this field.
is exactly	More useful Returns all customer records with values that match the specified characters.
is not empty	Returns customer records that have a value in this field.
is not exactly	Returns customer records that do not match the specified characters.
starts with	Returns customer records that start with the specified characters.