Preferred Channel Intervals¶
Preferred channel intervals represent channels with the greatest number of orders during the specified time period. Preferred channel purchase attributes are available at the following intervals:
L30D Preferred Purchase Channel (30 days)
L3M Preferred Purchase Channel (3 months)
L6M Preferred Purchase Channel (6 months)
L12M Preferred Purchase Channel (12 months)
LY12M Preferred Purchase Channel (12-to-24 months)
Lifetime Preferred Purchase Channel (Lifetime)
Use in segments¶
You can access preferred channel interval attributes directly from the Segment Editor. To add these attributes to your segment, click Add criteria, select the Transaction Attributes Extended table, select a preferred purchase channel attribute, and then apply a condition.
Available conditions¶
The following table lists the conditions that are available to these attributes.
Note
These attributes have a String data type. All String data types share the same set of conditions. Recommended conditions for these attributes are identified with “ Recommended” and conditions with more limited use cases are identified with “ Not recommended”.
Condition |
Description |
|---|---|
is |
Recommended is returns an audience that is associated with the preferred purchase channel. |
is blank |
Not recommended is blank returns an audience that does not have a value associated with the preferred purchase channel. |
is in list |
Recommended is in list returns an audience that matches a preferred purchase channel (or channels) in the list. |
is like |
is like returns an audience that is similar to a partial name of a preferred purchase channel. |
is not |
Not recommended is not returns an audience that is not associated with the preferred purchase channel. |
is not blank |
Not recommended is not blank returns an audience that is associated with a specific preferred purchase channel. |
is not in list |
Not recommended is not in list returns an audience that is not associated with any preferred purchase channel in the list. |
is not like |
Not recommended is not like returns an audience that is not similar to a partial name of a preferred purchase channel. |
is not NULL |
Not recommended is not NULL returns customer records that have a value. |
is NULL |
is NULL returns customer records that do not have a value. |