Average item prices

A list price is the manufacturer’s suggested retail price (MSRP) for all units of this item, before shipping, tax, or discount amounts are applied. A list price represents a single unit of the item purchased.

Average item prices are available at the following intervals:

• L30D Average Item Price (30 days)

• L3M Average Item Price (3 months)

• L6M Average Item Price (6 months)

• L12M Average Item Price (12 months)

• LY12M Average Item Price (12-to-24 months)

• Lifetime Average Item Price (Lifetime)

Use in segments

You can add average item price interval attributes to a segment from the Segment Editor. Click Add condition, and then choose Attributes.

Enter “average item price” into the search feature to filter the list of available attributes. Choose an interval to add the attribute to a segment. Select an operator, and then finish defining the conditions for how this attribute should be applied to the segment.

Available operators

The following table lists the operators that are available to these attributes.

Note

These attributes have a Decimal data type. All Decimal data types share the same set of operators. Recommended operators for this attribute are identified with “ More useful” and operators with more limited use cases are identified with “ Less useful”.

Operator	Description
is	Less useful Returns a specific average item price, such as “9.99”, “49.99”, or “52.74”. Tip Use the following operators to return a range of average item prices instead of a specific average item price: is between, is greater than, is greater than or equal to, is less than, and is less than or equal to.
is between	More useful Returns a range of average item prices that are between the specified average item prices.
is greater than	More useful Returns average item prices that are greater than the specified average item price.
is greater than or equal to	More useful Returns average item prices that are greater than or equal to the specified average item price.
is in list	Less useful Avoid using the is in list condition; individual average item price amounts are not typically made available in a list.
is less than	More useful Returns average item prices that are less than the specified average item price.
is less than or equal to	More useful Returns average item prices that are less than or equal to the specified average item price.
is not	Less useful Avoid using the is not condition. For example, if you specified “10.25” then any average item price less than or equal to “10.24” and any average item price greater than or equal to “10.26” would be returned.
is not between	Less useful Discovers outlier prices. For example, if most of your average item prices are between “19.99” and “99.99”, use “19.99” and “99.99” to return average item prices that were less than and greater than those values.
is not in list	Less useful Avoid using the is not in list condition when individual price amounts are not made available as a list.
is not NULL	Returns customer records that have a value, such as “4.99”, “1.25”, and “99.99”, but also “ “ (a space) and “0” (zero). If the record has any value it will be returned.
is NULL	Returns customer records that do not have a value.