Purchased channel intervals

Purchased channel attributes represent the count of the distinct channels (online, in store, etc.) through which a customer interacted with your brand during during the specified time period.

Purchased channel attributes are available at the following intervals:

• L30D Purchase Channels (30 days)

• L3M Purchase Channels (3 months)

• L6M Purchase Channels (6 months)

• L12M Purchase Channels (12 months)

• LY12M Purchase Channels (12-to-24 months)

• Lifetime Purchase Channels (Lifetime)

Use in segments

You can access purchased channel intervals directly from the Segment Editor. To add this attribute to your segment, click Add criteria, select the Transaction Attributes Extended table, select a purchase channel interval attribute, and then apply a condition.

Available conditions

The following table lists the conditions that are available to these attributes.

Note

These attributes have an Integer data type. All Integer data types share the same set of conditions. Recommended conditions for these attributes are identified with “  Recommended” and conditions with more limited use cases are identified with “  Not recommended”.

Condition	Description
is	is returns customer records with values that match the specified purchase channel interval.
is between	Recommended is between returns customer records with values that are between the specified purchase channel intervals, not including the specified purchase channel interval.
is greater than	Recommended is greater than returns customer records with values that are greater than the specified purchase channel interval, not including the specified purchase channel interval.
is greater than or equal to	Recommended is greater than or equal to returns customer records with values that are greater than or equal to the specified purchase channel interval, including the specified purchase channel interval.
is in list	is in list returns customer records with values that match the purchase channel intervals that are specified in the list.
is less than	is less than returns customer records with values that are less than the specified purchase channel interval, not including the specified purchase channel interval.
is less than or equal to	is less than or equal to returns customer records with values that are less than or equal to the specified purchase channel interval, including the specified purchase channel interval.
is not	Not recommended is not returns customer records with values that do not match the specified purchase channel interval.
is not between	Not recommended is not between returns customer records with values that are not between the specified purchase channel intervals, not including the specified purchase channel interval.
is not in list	Not recommended is not in list returns customer records with values that do not match the purchase channel intervals that are specified in the list.
is not NULL	is not NULL returns customer records that have a value.
is NULL	is NULL returns customer records that do not have a value.