Purchased channel intervals

Purchased channel attributes represent the count of the distinct channels (online, in store, etc.) through which a customer interacted with your brand during during the specified time period.

Purchased channel attributes are available at the following intervals:

• L30D Purchase Channels (30 days)

• L3M Purchase Channels (3 months)

• L6M Purchase Channels (6 months)

• L12M Purchase Channels (12 months)

• LY12M Purchase Channels (12-to-24 months)

• Lifetime Purchase Channels (Lifetime)

Use in segments

You can add purchased channels interval attributes to a segment from the Segment Editor. Click Add condition, and then choose Attributes.

Enter “purchased channels” into the search feature to filter the list of available attributes. Choose an interval to add the attribute to a segment. Select an operator, and then finish defining the conditions for how this attribute should be applied to the segment.

Available operators

The following table lists the operators that are available to these attributes.

Note

These attributes have an Integer data type. All Integer data types share the same set of operators. Recommended operators for this attribute are identified with “ More useful” and operators with more limited use cases are identified with “ Less useful”.

Operator	Description
is	Returns customer records with values that match the specified purchase channel interval.
is between	More useful Returns customer records with values that are between the specified purchase channel intervals, not including the specified purchase channel interval.
is greater than	More useful Returns customer records with values that are greater than the specified purchase channel interval, not including the specified purchase channel interval.
is greater than or equal to	More useful Returns customer records with values that are greater than or equal to the specified purchase channel interval, including the specified purchase channel interval.
is in list	Returns customer records with values that match the purchase channel intervals that are specified in the list.
is less than	Returns customer records with values that are less than the specified purchase channel interval, not including the specified purchase channel interval.
is less than or equal to	Returns customer records with values that are less than or equal to the specified purchase channel interval, including the specified purchase channel interval.
is not	Less useful Returns customer records with values that do not match the specified purchase channel interval.
is not between	Less useful Returns customer records with values that are not between the specified purchase channel intervals, not including the specified purchase channel interval.
is not in list	Less useful Returns customer records with values that do not match the purchase channel intervals that are specified in the list.
is not NULL	Returns customer records that have a value.
is NULL	Returns customer records that do not have a value.