Send audiences to Bloomreach

Bloomreach Engagement (formerly Exponea) is a customer data and marketing automation platform. Use Bloomreach Engagement to create personalized customer experiences across multiple channels.

Note

This destination uses the Bloomreach Engagement API .

The steps required to configure campaigns to send customer profiles to Bloomreach Engagement.

Note

Ask your DataGrid Operator or your Amperity representative for help configuring Bloomreach Engagement as a destination to which you can send campaigns for customer activation.

Caution

This destination is available for sending campaign audiences to Bloomreach Engagement after it is configured by a Datagrid Operator or your Amperity representative.

If this destination cannot be selected from the campaigns editor or activations canvas ask your Datagrid Operator or Amperity representative to configure a destination for sending campaign audiences to Bloomreach Engagement.

Build a segment

Use the Segment Editor to build any audience using a series of drop-downs and picklists.

As you define the attribute profile for an audience be sure to refresh segment insights to view audience size and to see the value it brings to your business.

When the segment is ready, activate it, and then use it use it in a campaign to send to your preferred destinations for customer activation.

About paid media campaigns

You can use any attribute that is in your customer 360 database to define your audience.

When sending the list of customers who belong to this audience to Bloomreach Engagement as part of a campaign you must choose specific attributes to send.

Bloomreach Engagement supports the following attributes: customer profiles.

Important

The segment you build must include an attribute named to match the Bloomreach identifier selected for the destination, such as email, external ID, cookie, or Google Analytics ID. If no attribute matches, the campaign fails with an error before any data is sent. All other attributes in your segment are sent as customer properties to Bloomreach Engagement. Rows with blank values in the identity column are skipped.

Caution

Bloomreach allows at most 255 attributes per customer. The connector adds a segment-membership attribute to every customer, so a single orchestration or campaign can send at most 254 attributes. A send with more than 254 attributes fails with an error before any data is sent.

Add to a campaign

Use the campaign editor to configure Amperity to send data to Bloomreach Engagement. Add a segment, define exclusions and sub-audiences, and then define each audience sent to Bloomreach Engagement.

To add a campaign for Bloomreach

	Open the Campaign Editor. This is available from the Campaigns page. Click the Create campaign button in the top right corner of the page.
	Assign Bloomreach Engagement as a destination for at least one treatment group. Note You may need to edit the attributes for the sub-audience to ensure Amperity is sending the right data to Bloomreach Engagement.
	Click Edit attributes to review the attributes that Amperity sends to Bloomreach Engagement. email, cookie, google_analytics, or external_id Amperity pre-selects the list of attributes sent to Bloomreach Engagement. The Edit attributes page for Bloomreach Engagement is similar to: Note The Merged Customers table is the default table for sending data to Bloomreach Engagement, even though segments are often built against the Customer 360 table. This is by design. The Merged Customers table is the underlying table for customer profile data and is the source for all customer profile data that exists within the Customer 360 table.

Note

Bloomreach Engagement processes imports asynchronously after Amperity sends the data. Amperity reports rows as succeeded once the import is triggered. There is no import status tracking. To confirm a send or troubleshoot missing customer data, check the import in the Bloomreach Engagement dashboard.

Note

Attributes accumulate across all imports in a Bloomreach project. If a project exceeds 255 attributes, Bloomreach discards the over-limit import; Amperity does not track this cumulative total, so the failure appears only in the Bloomreach Engagement dashboard.

Configure default attributes

Each unique destination configured to send treatment group audiences to Bloomreach Engagement has a set of default attributes.

Configure default attributes by clicking the Default attributes link next to the Create campaign button on the Campaigns page.

The source table defaults to the Merged Customers table for most attributes. This is configurable.

Source attribute	Destination attribute
email	email The email address for the customer. This is a Bloomreach hard identifier.
external_id	external_id An external identifier for the customer, such as the Amperity ID. This is a Bloomreach hard identifier.
cookie	cookie A cookie identifier for the customer. This is a Bloomreach hard identifier.
google_analytics	google_analytics A Google Analytics identifier for the customer. This is a Bloomreach hard identifier.
given_name	given_name The first name of the customer.
surname	surname The last name of the customer.
birthdate	birthdate The birthdate of the customer.
city	city The city in which the customer lives.
state	state The state in which the customer lives.
postal	postal The ZIP code or postal code for the customer.
phone	phone The phone number for the customer.
gender	gender The gender of the customer.