Send audiences to Shopify (GraphQL)

Shopify is an e-commerce platform for online stores and retail point-of-sale systems that consolidates shopping, payments, marketing, shipping, and customer engagement tools into a single unified experience.

Note

This destination uses the Shopify GraphQL Admin API .

The steps required to configure campaigns to send audiences to Shopify (GraphQL).

Note

Ask your DataGrid Operator or your Amperity representative for help configuring Shopify (GraphQL) as a destination to which you can send campaigns for customer activation.

Caution

This destination is available for sending campaign audiences to Shopify (GraphQL) after it is configured by a Datagrid Operator or your Amperity representative.

If this destination cannot be selected from the campaigns editor or activations canvas ask your Datagrid Operator or Amperity representative to configure a destination for sending campaign audiences to Shopify (GraphQL).

Beta

The Shopify (GraphQL) connector is currently in beta. Contact your Amperity representative to learn more.

Build a segment

Use the Segment Editor to build any audience using a series of drop-downs and picklists.

As you define the attribute profile for an audience be sure to refresh segment insights to view audience size and to see the value it brings to your business.

When the segment is ready, activate it, and then use it use it in a campaign to send to your preferred destinations for customer activation.

About segments that use the sub-audience editor

You can use any attribute that is in your customer 360 database to define your audience.

When sending the list of customers who belong to this audience to Shopify (GraphQL) as part of a campaign you must choose specific attributes to send.

Shopify (GraphQL) supports the following attributes: audiences.

Important

Validate the audience with Shopify (GraphQL) by using a sample audience with a very small membership. For example: 10 or 100 members or the minimum audience size recommended by Shopify (GraphQL). Send the sample audience to Shopify (GraphQL) and verify the sample audience is correct in Shopify (GraphQL). Make adjustments if necessary. Only send full audiences after validation is complete.

Add to a campaign

Use the campaign editor to configure Amperity to send data to Shopify (GraphQL). Add a segment, define exclusions and sub-audiences, and then define each audience sent to Shopify (GraphQL).

	Open the Campaign Editor. This is available from the Campaigns page. Click the Create campaign button in the top right corner of the page.
	Assign Shopify (GraphQL) as a destination for at least one treatment group. Note You may need to edit the attributes for the sub-audience to ensure Amperity is sending the right data to Shopify (GraphQL).
	Click Edit attributes to review the attributes that Amperity sends to Shopify (GraphQL). email addresses Amperity pre-selects the list of attributes sent to Shopify (GraphQL). The Edit attributes page for Shopify (GraphQL) is similar to: Note The Merged Customers table is the default table for sending data to Shopify (GraphQL), even though segments are often built against the Customer 360 table. This is by design. The Merged Customers table is the underlying table for customer profile data and is the source for all customer profile data that exists within the Customer 360 table.

Configure default attributes

Each unique destination configured to send treatment group audiences to Shopify (GraphQL) has a set of default attributes.

Configure default attributes by clicking the Default attributes link next to the Create campaign button on the Campaigns page.

The source table defaults to the Merged Customers table for most attributes. This is configurable.

Shopify (GraphQL) requires the email field, which is used to match audience members to Shopify customers.

Source attribute	Required?	Destination attribute
email	Yes	The email address for the customer. This field is required and is used to match the audience member to a Shopify customer. Amperity does not write any other profile attributes.