Send audiences to Vibe Audiences

Vibe is a connected TV (CTV) advertising platform. Advertisers use Vibe to run ads on streaming TV and to target those ads to audiences built from their own customer data.

Note

This destination uses the Vibe Developer Platform API .

The steps required to configure campaigns to send audiences to Vibe.

Note

Ask your DataGrid Operator or your Amperity representative for help configuring Vibe as a destination to which you can send campaigns for customer activation.

Caution

This destination is available for sending campaign audiences to Vibe after it is configured by a Datagrid Operator or your Amperity representative.

If this destination cannot be selected from the campaigns editor or activations canvas ask your Datagrid Operator or Amperity representative to configure a destination for sending campaign audiences to Vibe.

Build a segment

Use the Segment Editor to build any audience using a series of drop-downs and picklists.

As you define the attribute profile for an audience be sure to refresh segment insights to view audience size and to see the value it brings to your business.

When the segment is ready, activate it, and then use it use it in a campaign to send to your preferred destinations for customer activation.

About segments that use the sub-audience editor

You can use any attribute that is in your customer 360 database to define your audience.

When sending the list of customers who belong to this audience to Vibe as part of a campaign you must choose specific attributes to send.

Vibe supports the following attributes: audiences.

Important

Validate the audience with Vibe by using a sample audience with a very small membership. For example: 10 or 100 members or the minimum audience size recommended by Vibe. Send the sample audience to Vibe and verify the sample audience is correct in Vibe. Make adjustments if necessary. Only send full audiences after validation is complete.

Add to a campaign

Use the campaign editor to configure Amperity to send data to Vibe. Add a segment, define exclusions and sub-audiences, and then define each audience sent to Vibe.

	Open the Campaign Editor. This is available from the Campaigns page. Click the Create campaign button in the top right corner of the page.
	Assign Vibe as a destination for at least one treatment group. Note You may need to edit the attributes for the sub-audience to ensure Amperity is sending the right data to Vibe.
	Click Edit attributes to review the attributes that Amperity sends to Vibe. email addresses Amperity pre-selects the list of attributes sent to Vibe. The Edit attributes page for Vibe is similar to: Note The Merged Customers table is the default table for sending data to Vibe, even though segments are often built against the Customer 360 table. This is by design. The Merged Customers table is the underlying table for customer profile data and is the source for all customer profile data that exists within the Customer 360 table.

Configure default attributes

Each unique destination configured to send treatment group audiences to Vibe has a set of default attributes.

Configure default attributes by clicking the Default attributes link next to the Create campaign button on the Campaigns page.

The source table defaults to the Merged Customers table for most attributes. This is configurable.

Vibe requires the email field, and Amperity sends only that field.

Source attribute	Required?	Destination attribute
email	Yes	The email address for the customer. Vibe matches audiences on email address. Amperity hashes email addresses with SHA-256 before sending them to Vibe. Map an email field that is not hashed.

Each campaign send replaces the members of the audience in Vibe with the email addresses in that send. A send that contains no email addresses does not change the audience.