Send audiences to Iterable

Iterable enables brands to create, execute and optimize campaigns across email, push, SMS, in-app and more with unparalleled data flexibility.

Note

This destination uses the Iterable API .

The steps required to configure campaigns to send email lists to Iterable.

Note

Ask your DataGrid Operator or your Amperity representative for help configuring Iterable as a destination to which you can send campaigns for customer activation.

Caution

This destination is available for sending campaign audiences to Iterable after it is configured by a Datagrid Operator or your Amperity representative.

If this destination cannot be selected from the campaigns editor or activations canvas ask your Datagrid Operator or Amperity representative to configure a destination for sending campaign audiences to Iterable.

Build a segment

Use the Segment Editor to build any audience using a series of drop-downs and picklists.

As you define the attribute profile for an audience be sure to refresh segment insights to view audience size and to see the value it brings to your business.

When the segment is ready, activate it, and then use it use it in a campaign to send to your preferred destinations for customer activation.

Which attributes should you use?

You can use any attribute that is in your customer 360 database to define your audience.

When sending the list of customers who belong to this audience to Iterable as part of a campaign you must choose specific attributes to send.

Iterable supports the following attributes: email lists.

Important

Validate the audience with Iterable by using a sample audience with a very small membership. For example: 10 or 100 members or the minimum audience size recommended by Iterable. Send the sample audience to Iterable and verify the sample audience is correct in Iterable. Make adjustments if necessary. Only send full audiences after validation is complete.

Add to a campaign

Use the campaign editor to configure Amperity to send data to Iterable. Add a segment, define exclusions and sub-audiences, and then define each audience sent to Iterable.

To add Iterable to a campaign

	Open the Campaign Editor. This is available from the Campaigns page. Click the Create campaign button in the top right corner of the page.
	Assign Iterable as a destination for at least one treatment group. Note You may need to edit the attributes for the sub-audience to ensure Amperity is sending the right data to Iterable.
	Click Edit attributes to review the attributes that Amperity sends to Iterable. Iterable requires an email address or userId. You may configure campaigns to send additional customer profile attributes. Amperity pre-selects the list of attributes sent to Iterable. The Edit attributes page for Iterable is similar to: Note The Merged Customers table is the default table for sending data to Iterable, even though segments are often built against the Customer 360 table. This is by design. The Merged Customers table is the underlying table for customer profile data and is the source for all customer profile data that exists within the Customer 360 table.

Configure default attributes

Each unique destination configured to send treatment group audiences to Iterable has a set of default attributes.

Configure default attributes by clicking the Default attributes link next to the Create campaign button on the Campaigns page.

The source table defaults to the Merged Customers table for most attributes. This is configurable.

Iterable requires one of the following as the primary identifier:

Source attribute	Destination attribute
email	email
amperity_id	userId

Additional customer profile attributes may be configured as default attributes and are stored as custom data fields in Iterable.