Send audiences to Roku Audience

Roku Audience is a CTV (connected TV) advertising platform that enables brands to target custom audiences through Roku Ads Manager. Send first-party customer data to Roku for household-based ad targeting across Roku streaming devices.

Note

This destination uses the Roku Ads API .

The steps required to configure campaigns to send audiences to Roku Audience.

Note

Ask your DataGrid Operator or your Amperity representative for help configuring Roku Audience as a destination to which you can send campaigns for customer activation.

Caution

This destination is available for sending campaign audiences to Roku Audience after it is configured by a Datagrid Operator or your Amperity representative.

If this destination cannot be selected from the campaigns editor or activations canvas ask your Datagrid Operator or Amperity representative to configure a destination for sending campaign audiences to Roku Audience.

Build a segment

Use the Segment Editor to build any audience using a series of drop-downs and picklists.

As you define the attribute profile for an audience be sure to refresh segment insights to view audience size and to see the value it brings to your business.

When the segment is ready, activate it, and then use it use it in a campaign to send to your preferred destinations for customer activation.

About segments that use the sub-audience editor

You can use any attribute that is in your customer 360 database to define your audience.

When sending the list of customers who belong to this audience to Roku Audience as part of a campaign you must choose specific attributes to send.

Roku Audience supports the following attributes: audiences.

Important

Validate the audience with Roku Audience by using a sample audience with a very small membership. For example: 10 or 100 members or the minimum audience size recommended by Roku Audience. Send the sample audience to Roku Audience and verify the sample audience is correct in Roku Audience. Make adjustments if necessary. Only send full audiences after validation is complete.

Add to a campaign

Use the campaign editor to configure Amperity to send data to Roku Audience. Add a segment, define exclusions and sub-audiences, and then define each audience sent to Roku Audience.

	Open the Campaign Editor. This is available from the Campaigns page. Click the Create campaign button in the top right corner of the page.
	Assign Roku Audience as a destination for at least one treatment group. Note You may need to edit the attributes for the sub-audience to ensure Amperity is sending the right data to Roku Audience.
	Click Edit attributes to review the attributes that Amperity sends to Roku Audience. email addresses, phone numbers, mobile advertiser IDs, and IP addresses Amperity pre-selects the list of attributes sent to Roku Audience. The Edit attributes page for Roku Audience is similar to: Note The Merged Customers table is the default table for sending data to Roku Audience, even though segments are often built against the Customer 360 table. This is by design. The Merged Customers table is the underlying table for customer profile data and is the source for all customer profile data that exists within the Customer 360 table.

Configure default attributes

Each unique destination configured to send treatment group audiences to Roku Audience has a set of default attributes.

Configure default attributes by clicking the Default attributes link next to the Create campaign button on the Campaigns page.

The source table defaults to the Merged Customers table for most attributes. This is configurable.

Roku Audience requires the email field. You can optionally include phone, maid (mobile advertiser ID), and ip fields to improve match rates.

Source attribute	Required?	Destination attribute
email	Yes	The email address for the customer. This field is required and is used as the primary match key. Amperity automatically hashes email addresses using SHA-256 before sending to Roku.
phone	No	The phone number for the customer. Use this field to improve match rates.
maid	No	The mobile advertiser ID for the customer. Map the mobile_advertiser_id field from your customer profile to this attribute to improve match rates.
ip	No	The IP address for the customer. Use this field to improve match rates.