Send audiences to Vozzi

Vozzi is a text messaging (SMS) platform for sports and entertainment brands. Brands use Vozzi to send mass text messages and one-to-one text messages to the contacts on their Vozzi lists.

Note

This destination uses the Vozzi API.

Beta

The Vozzi connector is in beta. Contact your Amperity representative to learn more.

The steps required to configure campaigns to send phone numbers to Vozzi.

Note

Ask your DataGrid Operator or your Amperity representative for help configuring Vozzi as a destination to which you can send campaigns for customer activation.

Caution

This destination is available for sending campaign audiences to Vozzi after it is configured by a Datagrid Operator or your Amperity representative.

If this destination cannot be selected from the campaigns editor or activations canvas ask your Datagrid Operator or Amperity representative to configure a destination for sending campaign audiences to Vozzi.

Build a segment

Use the Segment Editor to build any audience using a series of drop-downs and picklists.

As you define the attribute profile for an audience be sure to refresh segment insights to view audience size and to see the value it brings to your business.

When the segment is ready, activate it, and then use it use it in a campaign to send to your preferred destinations for customer activation.

About segments that use the sub-audience editor

You can use any attribute that is in your customer 360 database to define your audience.

When sending the list of customers who belong to this audience to Vozzi as part of a campaign you must choose specific attributes to send.

Vozzi supports the following attributes: phone numbers.

Important

Validate the audience with Vozzi by using a sample audience with a very small membership. For example: 10 or 100 members or the minimum audience size recommended by Vozzi. Send the sample audience to Vozzi and verify the sample audience is correct in Vozzi. Make adjustments if necessary. Only send full audiences after validation is complete.

Important

Amperity does not send consent or opt-in status to Vozzi. Send only phone numbers that have consented to receive text messages from your brand.

For example, bring SMS subscriber status to Amperity as a data source, and then use the SMS Opt Status table to return only phone numbers that are opted in.

Important

A Vozzi list holds up to 1,000 contacts. Amperity does not check how many contacts a list holds before it adds more. Keep the total for each list at 1,000 phone numbers or fewer, including contacts that are already on the list.

Add to a campaign

Use the campaign editor to configure Amperity to send data to Vozzi. Add a segment, define exclusions and sub-audiences, and then define each audience sent to Vozzi.

	Open the Campaign Editor. This is available from the Campaigns page. Click the Create campaign button in the top right corner of the page.
	Assign Vozzi as a destination for at least one treatment group. Note You may need to edit the attributes for the sub-audience to ensure Amperity is sending the right data to Vozzi.
	Click Edit attributes to review the attributes that Amperity sends to Vozzi. phone numbers Amperity pre-selects the list of attributes sent to Vozzi. The Edit attributes page for Vozzi is similar to: Note The Merged Customers table is the default table for sending data to Vozzi, even though segments are often built against the Customer 360 table. This is by design. The Merged Customers table is the underlying table for customer profile data and is the source for all customer profile data that exists within the Customer 360 table.

Configure default attributes

Each unique destination configured to send treatment group audiences to Vozzi has a set of default attributes.

Configure default attributes by clicking the Default attributes link next to the Create campaign button on the Campaigns page.

The source table defaults to the Merged Customers table for most attributes. This is configurable.

Vozzi requires the phone_number attribute, and Amperity sends only that attribute.

Source attribute	Required?	Destination attribute
phone_number	Yes	The phone number for the customer. Vozzi matches contacts on phone number.

The destination also accepts first_name, last_name, email_address, home_street, home_postal, business_street, and business_postal attributes, but their values are not sent to Vozzi.

The first campaign send adds every phone number in the audience to the Vozzi list.

Each run sends every audience change that Amperity has not yet committed: phone numbers that joined the audience are added to the list, and phone numbers that left it are removed. Amperity commits a change only after a run succeeds more than 3 days after the change, so a change is sent again on every run until then. A run that fails commits nothing, so the next run sends every uncommitted change again, including the contacts that the failed run already added or removed.

Important

Amperity converts each phone number to E.164 format, and then removes the leading plus sign, which is the format Vozzi uses. For example, (206) 555-1234 is sent as 12065551234. You can return phone numbers with spaces, dashes, or parentheses.

A phone number without a country code is treated as a United States number. Include the country code, such as +44, for every phone number outside the United States. A phone number that Amperity cannot read is not sent and is counted as failed.

Amperity compares phone numbers as your query returns them, before it converts them. Return each phone number in one consistent format. When the same number appears in two formats and one of them leaves the audience, Amperity removes the contact from the list, even though the number is still in the audience in its other format.