Send query results to Vibe Audiences

Vibe is a connected TV (CTV) advertising platform. Advertisers use Vibe to run ads on streaming TV and to target those ads to audiences built from their own customer data.

Note

This destination uses the Vibe Developer Platform API .

The steps that are required to send audiences to Vibe from Amperity.

Step 1.

Build a query
Step 2.

Add orchestration
Step 3.

Run orchestration

Caution

This destination is available for sending query results to Vibe after it is configured by a Datagrid Operator or your Amperity representative.

If this destination cannot be selected for orchestrations ask your Datagrid Operator or Amperity representative to configure a destination for sending query results to Vibe.

Build query

Build a query that returns an email field. Vibe matches audiences on email address, and Amperity sends only the email field. Amperity hashes each email address with SHA-256 before sending it, so the query must return email addresses that are not hashed.

The following example shows a query that returns email addresses from the Customer 360 table:

SELECT
  email
FROM Customer_360
WHERE email IS NOT NULL

Each run replaces the members of the audience in Vibe with the email addresses that the query returns. A query that returns no email addresses does not change the audience.

Add orchestration

An orchestration defines the relationship between query results and a destination, including the destination and the frequency at which an orchestration runs.

  1. Open the Activations page, select the Orchestrations tab, and then click the Add orchestration button. This opens the Add orchestration dialog box.

  2. From the Object type dropdown, select Query.

  3. From the Object dropdown, select the query for which results is sent to Vibe.

  4. From the Destination dropdown, select a destination that is configured for sending data to Vibe.

  5. Verify all settings.

  6. Set the workflow to Manual. You can change this to automatic later, after verifying the end-to-end workflow.

  7. Click Save.

Run orchestration

Run the orchestration manually to validate that it works.

  1. Open the Activations page, select the Orchestrations tab, and then open the menu for the Vibe orchestration. Select Run.

  2. The Status column for the orchestration updates to say “Waiting to start”, after which the notifications pane updates to include a notification that shows the current status.

  3. When the orchestration has run successfully, the status is updated to “Completed”.