Send query results to ActiveCampaign

ActiveCampaign is an automation platform for ecommerce, business-to-consumer, and business-to-business that helps you use email and SMS marketing to reach, nurture, convert, and grow your customer base.

Use Amperity to manage audience lists in ActiveCampaign. Build a query using the email field and send the results of that query to ActiveCampaign. If contacts exist in ActiveCampaign for the emails sent in the query, the contact list will be updated to match the query.

Note

This destination uses the Active Campaign REST API .

Changes to audience lists are not immediately available in ActiveCampaign. Allow for up to 24 hours after the point at which Amperity has finished sending audience updates for them to be available.

ActiveCampaign API is rate limited to 5 requests per second.

This topic describes the steps that are required to send audience lists to ActiveCampaign from Amperity.

  1. Build a query

  2. Add orchestration

  3. Run orchestration

Caution

This destination is available for sending query results to ActiveCampaign after it is configured by a Datagrid Operator or your Amperity representative.

If this destintion cannot be selected from the campaigns editor or activations canvas ask your Datagrid Operator or Amperity representative to configure a destination for sending sending query results to ActiveCampaign.

Build query

The default audience list in ActiveCampaign requires only an email address. This requires a simple SELECT statement that returns only the Amperity ID and its associated email address:

1SELECT
2  ,amperity_id AS "Amperity ID"
3  ,email AS "Email"
4FROM Customer360

Add orchestration

An orchestration defines the relationship between query results and a destination, including the destination and the frequency at which an orchestration runs.

To add an orchestration

  1. Open the Activations page, select the Orchestrations tab, and then click the Add orchestration button. This opens the Add orchestration dialog box.

  2. From the Object type dropdown, select Query.

  3. From the Object dropdown, select the query for which results will be sent to ActiveCampaign.

  4. From the Destination dropdown, select a destination that is configured for sending data to ActiveCampaign.

  5. Verify all settings.

  6. Set the workflow to Manual. (You can change this to automatic later, after verifying the end-to-end workflow.)

  7. Click Save.

Run orchestration

Run the orchestration manually to validate that it works.

To run the orchestration

  1. Open the Activations page, select the Orchestrations tab, and then open the    menu for the ActiveCampaign orchestration. Select Run.

  2. The Status column for the orchestration will update to say “Waiting to start…”, after which the notifications pane will update to include a notification that shows the current status.

  3. When the orchestration has run successfully, the status is updated to “Completed”.