Send query results to Criteo

Criteo is a commerce media platform that helps marketers and media owners manage and scale campaigns. Send audiences to Criteo, and then advertise to customers across paid media, including connected TV (CTV), banner ads, and video ads.

Note

This destination uses the Criteo API .

Important

Amperity requires access to Criteo. This access may expire or be removed periodically, depending on how OAuth is managed at Criteo. If Amperity is unable to send data to Criteo ask your DataGrid Operator to reauthorize access to Criteo.

This topic describes the steps that are required to send audiences to Criteo from Amperity.

  1. Build a query

  2. Add orchestration

  3. Run orchestration

Caution

This destination is available for sending query results to Criteo after it is configured by a Datagrid Operator or your Amperity representative.

If this destintion cannot be selected from the campaigns editor or activations canvas ask your Datagrid Operator or Amperity representative to configure a destination for sending sending query results to Criteo.

Build query

The default audience list in Criteo requires only an email address. This requires a simple SELECT statement that returns only the Amperity ID and its associated email address:

1SELECT
2  ,amperity_id AS "Amperity ID"
3  ,email AS "Email"
4FROM Customer360

Example

1SELECT
2  amperity_id AS "Amperity ID"
3  ,email AS Email
4FROM Merged_Customers
5WHERE email IS NOT NULL

Send transactions data

end-before:

end-before:

Add orchestration

An orchestration defines the relationship between query results and a destination, including the destination and the frequency at which an orchestration runs.

To add an orchestration

  1. Open the Activations page, select the Orchestrations tab, and then click the Add orchestration button. This opens the Add orchestration dialog box.

  2. From the Object type dropdown, select Query.

  3. From the Object dropdown, select the query for which results will be sent to Criteo.

  4. From the Destination dropdown, select a destination that is configured for sending data to Criteo.

  5. Verify all settings.

  6. Set the workflow to Manual. (You can change this to automatic later, after verifying the end-to-end workflow.)

  7. Click Save.

Run orchestration

Run the orchestration manually to validate that it works.

To run the orchestration

  1. Open the Activations page, select the Orchestrations tab, and then open the    menu for the Criteo orchestration. Select Run.

  2. The Status column for the orchestration will update to say “Waiting to start…”, after which the notifications pane will update to include a notification that shows the current status.

  3. When the orchestration has run successfully, the status is updated to “Completed”.