Send query results to Sailthru by Zeta

Sailthru by Zeta is a cross-channel marketing platform built to deliver personalized experiences for consumers across email, web, and mobile channels.

Use Amperity to manage email address lists in Sailthru by Zeta. Build a query using the email field and then send the results of that query to Sailthru by Zeta. The audience list is updated to match the query.

Note

This destination uses the Sailthru API .

The steps that are required to send email address lists to Sailthru by Zeta from Amperity.

  1. Build a query

  2. Add orchestration

  3. Run orchestration

Caution

This destination is available for sending query results to Sailthru by Zeta after it is configured by a Datagrid Operator or your Amperity representative.

If this destintion cannot be selected for orchestrations ask your Datagrid Operator or Amperity representative to configure a destination for sending query results to Sailthru by Zeta.

Extended profile attributes

You can extend audiences that are sent to Sailthru by Zeta by including extended profile attributes.

The following SQL query shows how to return results that map to Sailthru by Zeta field naming requirements:

 1SELECT
 2  address AS postal_address
 3  ,address2 AS postal_address2
 4  ,birthdate AS birth_date
 5  ,city AS postal_city
 6  ,country
 7  ,full_name AS name
 8  ,gender
 9  ,given_name AS first_name
10  ,phone
11  ,postal AS postal_code
12  ,surname AS last_name
13  ,state AS postal_state
14FROM Customer360

Note

Sailthru by Zeta field names are case sensitive and cannot start with a number. Review the list of extended profile attributes that are supported by Sailthru by Zeta.

Build query

The default audience list in Sailthru by Zeta requires only an email address. This requires a simple SELECT statement that returns only the Amperity ID and its associated email address:

1SELECT
2  email AS email
3FROM Customer360

Important

Test the connection with Sailthru by Zeta by using an audience with a very small membership. For example: 10 or 100 members or the minimum audience size recommended by Sailthru by Zeta. Send the test audience to Sailthru by Zeta and verify the audience is correct in Sailthru by Zeta. Make adjustments if necessary. Only send full audiences after validation is complete.

Add orchestration

An orchestration defines the relationship between query results and a destination, including the destination and the frequency at which an orchestration runs.

To add an orchestration

  1. Open the Activations page, select the Orchestrations tab, and then click the Add orchestration button. This opens the Add orchestration dialog box.

  2. From the Object type dropdown, select Query.

  3. From the Object dropdown, select the query for which results is sent to Sailthru by Zeta.

  4. From the Destination dropdown, select a destination that is configured for sending data to Sailthru by Zeta.

  5. Verify all settings.

  6. Set the workflow to Manual. You can change this to automatic later, after verifying the end-to-end workflow.

  7. Click Save.

Run orchestration

Run the orchestration manually to validate that it works.

To run the orchestration

  1. Open the Activations page, select the Orchestrations tab, and then open the    menu for the Sailthru by Zeta orchestration. Select Run.

  2. The Status column for the orchestration updates to say “Waiting to start”, after which the notifications pane updates to include a notification that shows the current status.

  3. When the orchestration has run successfully, the status is updated to “Completed”.