Send query results to Sailthru by Marigold

Sailthru by Marigold is a cross-channel marketing platform built to deliver personalized experiences for consumers across email, web, and mobile channels.

Use Amperity to manage email address lists in Sailthru by Marigold. Build a query using the email field and then send the results of that query to Sailthru by Marigold. The audience list will be updated to match the query.

Note

This destination uses the Sailthru API .

This topic describes the steps that are required to send email address lists to Sailthru by Marigold from Amperity.

  1. Build a query

  2. Add orchestration

  3. Run orchestration

Caution

This destination is available for sending query results to Sailthru by Marigold after it is configured by a Datagrid Operator or your Amperity representative.

If this destintion cannot be selected from the campaigns editor or activations canvas ask your Datagrid Operator or Amperity representative to configure a destination for sending sending query results to Sailthru by Marigold.

Extended profile attributes

You can extend audiences that are sent to Sailthru by Marigold by including extended profile attributes.

The following SQL query shows how to return results that map to Sailthru by Marigold field naming requirements:

 1SELECT
 2  address AS postal_address
 3  ,address2 AS postal_address2
 4  ,birthdate AS birth_date
 5  ,city AS postal_city
 6  ,country
 7  ,full_name AS name
 8  ,gender
 9  ,given_name AS first_name
10  ,phone
11  ,postal AS postal_code
12  ,surname AS last_name
13  ,state AS postal_state
14FROM Customer360

Note

Sailthru by Marigold field names are case sensitive and cannot start with a number. Review the list of extended profile attributes that are supported by Sailthru by Marigold.

Build query

The default audience list in Sailthru by Marigold requires only an email address. This requires a simple SELECT statement that returns only the Amperity ID and its associated email address:

1SELECT
2  ,amperity_id AS "Amperity ID"
3  ,email AS "Email"
4FROM Customer360

Add orchestration

An orchestration defines the relationship between query results and a destination, including the destination and the frequency at which an orchestration runs.

To add an orchestration

  1. Open the Activations page, select the Orchestrations tab, and then click the Add orchestration button. This opens the Add orchestration dialog box.

  2. From the Object type dropdown, select Query.

  3. From the Object dropdown, select the query for which results will be sent to Sailthru by Marigold.

  4. From the Destination dropdown, select a destination that is configured for sending data to Sailthru by Marigold.

  5. Verify all settings.

  6. Set the workflow to Manual. (You can change this to automatic later, after verifying the end-to-end workflow.)

  7. Click Save.

Run orchestration

Run the orchestration manually to validate that it works.

To run the orchestration

  1. Open the Activations page, select the Orchestrations tab, and then open the    menu for the Sailthru by Marigold orchestration. Select Run.

  2. The Status column for the orchestration will update to say “Waiting to start…”, after which the notifications pane will update to include a notification that shows the current status.

  3. When the orchestration has run successfully, the status is updated to “Completed”.