Configure destinations for Google Customer Match¶

Use Google Customer Match to create and publish search, display, and video ads across the Google-owned paid media ecosystem.

What is Google Customer Match?

“Google Customer Match” is a unified ad creation tool that you can use to create and publish search, display, and video ads across the Google-owned paid media ecosystem.

For example:

Use Discovery campaigns to reach customers in the Promotions and Social tabs in Gmail .
Use Google Ads to configure campaign types for search, display, video, app, local, hotel, call, smart, goal-based, and shopping.
Run ads within search results on Google.com .
Run ads within the Shopping tab on Google.com .
Send audiences to DV360, and then run video advertising campaigns in YouTube Ads or on web pages using any of the available placement options . DV360 supports advertiser and partner networks.

Use Amperity to build high-value product affinity segments that are based on first-party data, and then configure Amperity to use the Google Customer Match destination to send those segments to Google Customer Match.

Once uploaded, “Google Customer Match” hashes each record, and then matches all records against hashed user accounts that already exist in “Google Customer Match” to identify segments that contain records that match the ones sent from Amperity.

“Google Customer Match” builds audience lists that are reachable across the Google-owned paid media ecosystem.

Use these audience lists for precision cross-selling, to reach and convert new customers, and to improve the retention rate for your most loyal customers.

When to use Google Customer Match for sending audiences to Google Ads?

Use the Google Customer Match destination when you want to use the same Google Ads account to send an audience to Google Ads and Google Display & Video.

Get details¶

Review the following details before configuring credentials for Google Customer Match and before configuring Amperity to send audiences to Google Customer Match.

Credential settings

Refresh token

A refresh token is generated by the OAuth process and authorizes Amperity to send data to Google Customer Match. The value for the refresh token is automatically updated.

Important

Authentication for “Google Customer Match” must be completed within Google prior to configuring Amperity to send audiences to Google Customer Match.

Required configuration settings

Customer product

The Google advertising product to which Amperity sends audiences. May be one of “Google Ads”, “Display Video Advertiser”, or “Display Video Partner”.

Customer ID

The customer ID for your brand’s Google Customer Match account. This value must be 10 digits and may not contain dashes.

Audience name (Required at orchestration)

The name of the audience in Google Customer Match managed by Amperity. Amperity creates the audience if it does not exist.

Upload key type

The key to use for audience matching in Google Customer Match. May be one of “Contact Info” or “Mobile ID”.

Configure credentials¶

Configure credentials for Google Customer Match before adding a destination.

An individual with access to Google Customer Match should use SnapPass to securely share “refresh token” details with the individual who configures Amperity.

To configure credentials for Google Customer Match

From the Settings page, select the Credentials tab, and then click the Add credential button.

In the Credentials settings dialog box, do the following:

From the Plugin dropdown, select Google Customer Match.

Assign the credential a name and description that ensures other users of Amperity can recognize when to use this destination.

The settings that are available for a credential vary by credential type. For the “google-customer-match” credential type, configure settings, and then click Save.

Refresh token

A refresh token is generated by the OAuth process and authorizes Amperity to send data to Google Customer Match. The value for the refresh token is automatically updated.

Reauthorize Amperity¶

You may need to reauthorize access to Google Customer Match. This is necessary when an authorization token has expired or when it has been removed by someone with permission to manage access within Google Customer Match. To reauthorize access to Google Customer Match, follow the steps to configure OAuth and create a new credential.

Add destination¶

Use a sandbox to configure a destination for Google Customer Match. Before promoting your changes, send a test audience, and then verify the results in Google Customer Match. After verifying the end-to-end workflow, push the destination from the sandbox to production.

To add a destination for Google Customer Match

	Open the Destinations page, select the New destinations button, and then select Orchestration. To configure a destination for Google Customer Match, do one of the following: Click the row in which Google Customer Match is located. Destinations list alphabetically and you can scroll up and down the list. Search for Google Customer Match. Start typing “google”. The list filters to show only matching destinations. Select “Google Customer Match”.
	Select the credential for Google Customer Match from the Credential dropdown, and then click Continue. Tip Click the “Test connection” link on the “Configure destination” page to verify that Amperity can connect to Google Customer Match.
	In the “Destination settings” dialog box, assign the destination a name and description that ensures other users of Amperity can recognize when to use this destination. Configure business user access By default a destination is available to all users who have permission to view personally identifiable information (PII). Enable the Admin only checkbox to restrict access to only users assigned to the Datagrid Operator and Datagrid Administrator policies. Enable the PII setting checkbox to allow limited access to PII for this destination. Use the Restrict PII access policy option to prevent users from viewing data marked as PII anywhere in Amperity and from sending data to downstream workflows.
	Configure the following settings, and then click “Save”. Customer product The Google advertising product to which Amperity sends audiences. May be one of “Google Ads”, “Display Video Advertiser”, or “Display Video Partner”. Customer ID The customer ID for your brand’s Google Customer Match account. This value must be 10 digits and may not contain dashes. Audience name (Required at orchestration) The name of the audience in Google Customer Match managed by Amperity. Amperity creates the audience if it does not exist. Audience description (Required at orchestration) A description of the audience managed by Amperity. Membership duration The length of time (in days), after which a customer is removed from this audience. This value may be between “0” - “540”. Set this value to “0” to remove all audience members. To ensure customers stay in this audience ensure the frequency at which Amperity sends the audience to Google Customer Match is less than the membership duration. Upload key type The key to use for audience matching in Google Customer Match. May be one of “Contact Info” or “Mobile ID”. Mobile app ID When the value of “Upload key type” is “Mobile ID”, the mobile ID for the iOS or Android app.
	After configuring this destination users may use: Orchestrations to send query results Orchestrations and campaigns to send audiences Orchestrations and campaigns to send offline events