Configure destinations for The Trade Desk 3P Marketplace

The Trade Desk is a platform for wide internet advertising and enables the use of Universal ID 2.0 for first-party paid media advertising.

Use this destination to monetize your brand’s UID 2.0-based audiences by making them available to advertisers for more granular targeting.

Get details

Review the following details before configuring credentials for The Trade Desk 3P Marketplace and before configuring Amperity to send email addresses, phone numbers, EUID, or UID2 tokens to The Trade Desk 3P Marketplace.

A UID 2.0 agreement and / or a European Unified ID (EUID) agreement .

Credential settings Brand ID Required An ID that, when used in conjunction with the provider ID, identifies a brand’s segments and data within The Trade Desk 3P Marketplace. Platform API token Required A long-lived token that allows access to The Trade Desk Platform API. Provider ID Required The provider ID for accessing a brand’s segments and data within The Trade Desk 3P Marketplace. Provider secret Required A key for accessing endpoints in The Trade Desk Platform API that require signature header authentication. UID2 Key Required An API key used for UID2 enrichment within The Trade Desk 3P Marketplace. UID2 Secret Required A client secret used for UID2 enrichment within The Trade Desk 3P Marketplace.

Configure credentials

Configure credentials for The Trade Desk 3P Marketplace before adding a destination.

An individual with access to The Trade Desk 3P Marketplace should use SnapPass to securely share “brand ID”, “platform API token”, “provider ID”, “provider secret”, “UID2 key”, and “UID2 secret” details with the individual who configures Amperity.

To configure credentials for The Trade Desk 3P

	From the Settings page, select the Credentials tab, and then click the Add credential button.
	In the Credentials settings dialog box, do the following: From the Plugin dropdown, select The Trade Desk 3P Marketplace. Assign the credential a name and description that ensures other users of Amperity can recognize when to use this destination.
	The settings that are available for a credential vary by credential type. For the “tradedesk-3rd-party” credential type, configure settings, and then click Save. Brand ID Required An ID that, when used in conjunction with the provider ID, identifies a brand’s segments and data within The Trade Desk 3P Marketplace. Platform API token Required A long-lived token that allows access to The Trade Desk Platform API. Provider ID Required The provider ID for accessing a brand’s segments and data within The Trade Desk 3P Marketplace. Provider secret Required A key for accessing endpoints in The Trade Desk Platform API that require signature header authentication. UID2 Key Required An API key used for UID2 enrichment within The Trade Desk 3P Marketplace. UID2 Secret Required A client secret used for UID2 enrichment within The Trade Desk 3P Marketplace.

Add destination

Use a sandbox to configure a destination for The Trade Desk 3P Marketplace. Before promoting your changes, send a sample audience, and then verify the results in The Trade Desk 3P Marketplace. After verifying the end-to-end workflow, push the destination from the sandbox to production.

To add a destination for The Trade Desk 3P

	Open the Destinations page, select the New destinations button, and then select Orchestration. To configure a destination for The Trade Desk 3P Marketplace, do one of the following: Click the row in which The Trade Desk 3P Marketplace is located. Destinations list alphabetically and you can scroll up and down the list. Search for The Trade Desk 3P Marketplace. Start typing “trade”. The list filters to show only matching destinations. Select “The Trade Desk 3P Marketplace”.
	Select the credential for The Trade Desk 3P Marketplace from the Credential dropdown, and then click Continue. Tip Amperity validates the connection when the destination is saved. If the connection cannot be validated, an error is shown and the destination is not saved.
	In the “Destination settings” dialog box, assign the destination a name and description that ensures other users of Amperity can recognize when to use this destination. Configure business user access By default a destination is available to all users who have permission to view personally identifiable information (PII). Enable the Admin only checkbox to restrict access to only users assigned to the Datagrid Operator and Datagrid Administrator policies. Enable the PII setting checkbox to allow limited access to PII for this destination. Use the Restrict PII access policy option to prevent users from viewing data marked as PII anywhere in Amperity and from sending data to downstream workflows.
	Configure the following settings, and then click “Save”. Segment type Required The type of segment. Set to syndicated for segments that are available across all advertisers in The Trade Desk 3P Marketplace, or custom for segments that are available only to specific advertisers. Display name Required at orchestration The display name for the segment in The Trade Desk 3P Marketplace. This name determines the relationships between the segments in the taxonomy. Segment taxonomy ID Required at orchestration The taxonomy ID for a monetized segment in The Trade Desk. Membership duration The length of time (in days), after which a customer is removed from this audience. This value may be between “0” - “180”. Set this value to “0” to remove all audience members. The default value is “90”. The maximum value is “180”. Set to “0” to remove all audience members from the segment. The membership duration is in days. Adjust the membership duration value to be greater than or equal to the frequency at which your brand sends campaigns or orchestrations from Amperity. For example: if your brand sends a campaign to The Trade Desk 3P Marketplace every 30 days, then set membership duration to “30”. If your brand sends a campaign every 14 days, then set membership duration to “14”. If your brand sends a campaign every 30 days, but the membership duration is 14, then the audience size for the last 16 days of the duration window is “0”. Buyable When enabled, the segment is visible and available to buyers in The Trade Desk 3P Marketplace. Enabled by default.
	After configuring this destination users may use: Orchestrations to send query results Orchestrations and campaigns to send audiences Orchestrations and campaigns to send events
	Validate the audience with The Trade Desk 3P Marketplace by using a sample audience with a very small membership. For example: 10 or 100 members or the minimum audience size recommended by The Trade Desk 3P Marketplace. Send the sample audience to The Trade Desk 3P Marketplace and verify the sample audience is correct in The Trade Desk 3P Marketplace. Make adjustments if necessary. Only send full audiences after validation is complete.