Repeat within 365 days?¶

Customer retention is critical for the long-term growth of your brand. It is not enough to acquire a customer who makes a single purchase. It is essential to find ways to convince your one-time buyers to become long-term, repeat customers.

Use the following attributes as longer-term indicators of one-time buyers transitioning into becoming repeat customers:

… of first order?
… of second order?

Of first order?¶

First order is retained is a flag that indicates if a customer has made a repeat purchase within 365 days of their first order.

You can access if a customer made a second purchase within 365 days of their first purchase from the Segment Editor. To add this attribute to your segment, To add these attributes to your segment, click Add condition and then Add attribute. Select the Transaction Attributes Extended source, select the First Order Is Retained attribute, apply a condition, and then specify a value.

Choose the first order is retained attribute from the Segment Editor.

Of second order?¶

Second order is retained is a flag that indicates if a customer has made a repeat purchase within 365 days of their second order.

Use in segments¶

You can access if a customer made a third purchase within 365 days of their second purchase from the Segment Editor. To add this attribute to your segment, To add these attributes to your segment, click Add condition and then Add attribute. Select the Transaction Attributes Extended source, select the Second Order Is Retained attribute, and then apply an condition.

Available conditions¶

The following table lists the conditions that are available to these attributes.

Note

These attributes have a Boolean data type. All Boolean data types share the same set of conditions. Recommended conditions for this attribute are identified with “ More useful” and conditions with more limited use cases are identified with “ Less useful”.

Condition	Description
is false	More useful Returns a list of customers who do not made a repeat purchase within the specified time window.
is not NULL	Returns a list of customers who did or did not make a repeat purchase within the specified time window.
is NULL	Returns customer records that do not have information about repeat orders.
is true	More useful Returns a list of customers who have made repeat orders.