Purchase channels

A purchase channel is the channel from which a transaction was made. For example: in-store or online.

Examples

The following topics contain examples of using purchase channels:

• New website customers

Use in segments

You can access the names of channels through which your customers made purchases directly from the Segment Editor. To add these attributes to your segments, To add these attributes to your segment, click Add condition and then Add attribute. Select the Unified Transactions table (for Purchase Channel) or the Transaction Attributes Extended table (for First Order Purchase Channel, Second Order Purchase Channel, or Latest Order Purchase Channel), apply a condition, and then specify a value.

Available conditions

The following table lists the conditions that are available to this attribute.

Note

This attribute has a String data type. All String data types share the same set of conditions. Recommended conditions for this attribute are identified with “ More useful” and conditions with more limited use cases are identified with “ Less useful”.

Condition	Description
contains	More useful Returns customer records with values that match a string of characters.
does not contain	Returns customer records with values that do not match a string of characters.
ends with	Returns customer records with values that end with the specified characters.
is empty	Returns customer records that do not have a value in this field.
is exactly	More useful Returns all customer records with values that match the specified characters.
is not empty	Returns customer records that have a value in this field.
is not exactly	Returns customer records that do not match the specified characters.
starts with	Returns customer records that start with the specified characters.