Purchase channels

A purchase channel is the channel from which a transaction was made. For example: in-store or online.

Examples

The following topics contain examples of using purchase channels:

• New website customers

Use in segments

You can add purchase channel attributes to a segment from the Segment Editor. Click Add condition, and then choose Attributes.

Enter “channel” into the search feature to filter the list of available attributes. Choose first order purchase channel, second order purchase channel, or latest order purchase channel to add the attribute to a segment. Select an operator, and then finish defining the conditions for how this attribute should be applied to the segment.

Available operators

The following table lists the operators that are available to this attribute.

Note

This attribute has a String data type. All String data types share the same set of operators. Recommended operators for this attribute are identified with “ More useful” and operators with more limited use cases are identified with “ Less useful”.

Operator	Description
contains	More useful Returns customer records with values that match a string of characters.
does not contain	Returns customer records with values that do not match a string of characters.
ends with	Returns customer records with values that end with the specified characters.
is empty	Returns customer records that do not have a value in this field.
is exactly	More useful Returns all customer records with values that match the specified characters.
is not empty	Returns customer records that have a value in this field.
is not exactly	Returns customer records that do not match the specified characters.
starts with	Returns customer records that start with the specified characters.