Purchase channels

A purchase channel is the channel from which a transaction was made. For example: in-store or online.

Examples

The following topics contain examples of using purchase channels:

• New website customers

Use in segments

You can access the names of channels through which your customers made purchases directly from the Segment Editor. To add these attributes to your segments, click Add criteria, select the Unified Transactions table (for Purchase Channel) or the Transaction Attributes Extended table (for First Order Purchase Channel, Second Order Purchase Channel, or Latest Order Purchase Channel), apply a condition, and then specify a value.

Available conditions

The following table lists the conditions that are available to this attribute.

Note

This attribute has a String data type. All String data types share the same set of conditions. Recommended conditions for this attribute are identified with “  Recommended” and conditions with more limited use cases are identified with “  Not recommended”.

Condition	Description
is	Recommended is returns an audience that is associated with the purchase channel.
is blank	is blank returns an audience that does not have a value associated with the purchase channel.
is in list	Recommended is in list returns an audience that matches a purchase channel (or channels) in the list.
is like	is like returns an audience that is similar to a partial name of a purchase channel.
is not	is not returns an audience that is not associated with the purchase channel.
is not blank	Not recommended is not blank returns an audience that is associated with a specific purchase channel.
is not in list	Not recommended is not in list returns an audience that is not associated with any purchase channel in the list.
is not like	Not recommended is not like returns an audience that is not similar to a partial name of a purchase channel.
is not NULL	Not recommended is not NULL returns customer records that have a value.
is NULL	is NULL returns customer records that do not have a value.