Multi-brand Purchases?

Use the multi-brand purchases attribute to build segments that support campaigns that focus on customers who have purchased from more than one of your brands.

You can access multi-brand purchases directly from the Segment Editor. To add this attribute to your segment, click Add criteria, select the Transaction Attributes Extended table, select the Multi Purchase Brand attribute, and then apply an condition.

Available conditions

The following table lists the conditions that are available to this attribute.

Note

This attribute has a Boolean data type. All Boolean data types share the same set of conditions. Recommended conditions for this attribute are identified with “ Recommended” and conditions with more limited use cases are identified with “ Not recommended”.

Condition	Description
is false	Recommended is false filters your segment to include only customers who have not purchased from more than one of your brands.
is not NULL	is not NULL returns customer records that have a value.
is NULL	is NULL returns customer records that do not have a value.
is true	Recommended is true filters your segment to include only customers who have purchased from more than one of your brands.