Product catalogs

A product catalog represents data that describes purchased items, including unique identifiers, stock keeping units (SKUs), and other product attributes.

Important

A product catalog is most often available from the Unified Itemized Transactions table, but may also be available from other tables in your database.

Items in your product catalog are semantically tagged in the data sources that were made available to Amperity, after which it is available from the Unified Itemized Transactions table.

Use in segments

You can access product catalog attributes directly from the Segment Editor. To add these attributes to your segment, click Add criteria, select the Unified Itemized Transactions table, select one of your product catalog attributes, apply a condition, and then specify a value.

Available conditions

The following table lists the conditions that are available to product catalog attributes.

Note

Product catalog attributes have a String data type. All String data types share the same set of conditions. Recommended conditions for this attribute are identified with “  More useful” and conditions with more limited use cases are identified with “  Less useful”.

Condition	Description
contains	More useful Returns customer records with values that match a string of characters. For example: a list that specifies “shorts” and “shoes” will return customers who have purchased “shorts” and “shoes”, but not “pants” or “socks”.
does not contain	Returns customer records with values that do not match a string of characters. For example: A list that specifies “shorts” and “shoes” will return customers who have purchased “pants” or “socks”, but not “shorts” and “shoes”. “sh” will return “pants” and “socks”, but not “shirts” or “shorts”.
ends with	Returns customer records with values that end with the specified characters.
is empty	Less useful Returns customer records that do not have a value in this field.
is exactly	More useful Returns all customer records with values that match the specified characters. For example, “shorts” will return “shorts” and not “pants”, “shirts”, or “socks”.
is not empty	Returns customer records that have a value in this field.
is not exactly	Returns customer records that do not match the specified characters. For example: “shorts” will return “pants”, “shirts”, and “socks”.
starts with	Returns customer records that start with the specified characters.