Digital Channels¶
The digital channel through which a transaction was made. For example: Facebook, Google Ads, email, etc.
You can access digital channels directly from the Segment Editor. To add this attribute to your segment, click Add criteria, select the Unified Transactions table, select the Digital Channel attribute, apply a condition, and then specify a value.

Available conditions¶
The following table lists the conditions that are available to this attribute.
Note
This attribute has a String data type. All String data types share the same set of conditions. Recommended conditions for this attribute are identified with “ Recommended” and conditions with more limited use cases are identified with “ Not recommended”.
Condition |
Description |
---|---|
is |
Recommended is returns an audience that is associated with the digital channel. |
is blank |
is blank returns an audience that does not have a value associated with the digital channel. |
is in list |
Recommended is in list returns an audience that matches a digital channel (or channels) in the list. |
is like |
is like returns an audience that is similar to a partial name of a digital channel. |
is not |
is not returns an audience that is not associated with the digital channel. |
is not blank |
Not recommended is not blank returns an audience that is associated with a specific digital channel. |
is not in list |
Not recommended is not in list returns an audience that is not associated with any digital channel in the list. |
is not like |
Not recommended is not like returns an audience that is not similar to a partial name of a digital channel. |
is not NULL |
Not recommended is not NULL returns customer records that have a value. |
is NULL |
is NULL returns customer records that do not have a value. |