Largest order value

Lifetime largest order value identifies the largest order that is associated with a customer, ignoring returns and/or cancellations, for a customer’s entire purchase history.

Largest order values are available at the following intervals:

  • L30D Largest Order Value (30 days)

  • Lifetime Largest Order Value (Lifetime)

Use in segments

You can access largest order values directly from the Segment Editor. To add this attribute to your segment, click Add criteria, select the Transaction Attributes Extended table, select a largest order value attribute, apply a condition, and then specify a value.

Available conditions

The following table lists the conditions that are available to largest order value interval attributes.

Note

Largest order value interval attributes have a Decimal data type. All Decimal data types share the same set of conditions. Recommended conditions for this attribute are identified with “  More useful” and conditions with more limited use cases are identified with “  Less useful”.

Condition

Description

is

  Less useful

Returns a specific amount of largest order values, such as “167.99”, “123.99”, or “79.99”.

Tip

Use the following conditions to return a range of largest order value amounts instead of a specific largest order value amount: is between, is greater than, is greater than or equal to, is less than, and is less than or equal to.

is between

  More useful

Returns a range of largest order value amounts that are between the specified largest order value amounts.

is greater than

  More useful

Returns largest order value amounts that are greater than the specified largest order value amount.

is greater than or equal to

  More useful

Returns largest order value amounts that are greater than or equal to the specified largest order value amount.

is in list

  Less useful

Avoid using the is in list condition; individual largest order value amounts are not typically made available in a list.

is less than

  More useful

Returns largest order value amounts that are less than the specified largest order value amount.

is less than or equal to

  More useful

Returns largest order value amounts that are less than or equal to the specified largest order value amount.

is not

  Less useful

Avoid using the is not condition.

For example, if you specified “150.00” then any largest order value amounts less than or equal to “149.99” and any largest order value amounts greater than or equal to “150.01” would be returned.

is not between

  Less useful

Discovers outlier revenue.

For example, if most of your largest order value amounts are between “100.00” and “140.00”, use “100.00” and “150.00” to return largest order value amounts that were less than and greater than those values.

is not in list

  Less useful

Avoid using the is not in list condition when individual subtotal amounts are not made available as a list.

is not NULL

Returns customer records that have a value, such as “14.99”, “59.99”, and “127.22”, but also ” ” (a space) and “0” (zero). If the record has any value it will be returned.

is NULL

Returns customer records that do not have a value.