One and done?

Customer retention is critical for the long-term growth of your brand. It is not enough to acquire a customer who makes a single purchase. It is essential to find ways to convince your one-time buyers to become long-term, repeat customers.

Use a list of one-time buyers to identify combinations of products, time windows, and lookalike audiences that can be used as the starting point for campaigns that focus on turning one-time buyers into repeat customers.

Use in segments

To find one-time buyers, start with the One and Done attribute in the Transaction Attributes Extended table, and then set its condition to is true.

Choose the one and done attribute from the Segment Editor.

The attribute will appear in your segment like this:

Available conditions

The following table lists the conditions that are available to this attribute.


This attribute has a Boolean data type. All Boolean data types share the same set of conditions. Recommended conditions for this attribute are identified with “  More useful” and conditions with more limited use cases are identified with “  Less useful”.



is false

  More useful

Filters your segment to include only customers with at least 2 purchases.

is not NULL

Returns a list of customers who have made at least 1 purchase, which should be the same list of customers that exists when is_false and is_true are in a segment, both of them are set to “true”, and you are using the OR condition in-between.


Returns a list of 0 customers.

is true

  More useful

Filters your segment to include only customers with 1 purchase.