Average order value intervals

Average order value is the average order value for a unique customer’s transactions.

Average order values are available at the following intervals:

• L30D Average Order Value (30 days)

• L3M Average Order Value (3 months)

• L6M Average Order Value (6 months)

• L12M Average Order Value (12 months)

• LY12M Average Order Value (12-to-24 months)

• Lifetime Average Order Value (Lifetime)

Use in segments

You can add average order value interval attributes to a segment from the Segment Editor. Click Add condition, and then choose Attributes.

Enter “average order” into the search feature to filter the list of available attributes. Choose an interval to add the attribute to a segment. Select an operator, and then finish defining the conditions for how this attribute should be applied to the segment.

Available operators

The following table lists the operators that are available to average order value interval attributes.

Note

Average order value interval attributes have an Integer data type. All Integer data types share the same set of operators. Recommended operators for this attribute are identified with “ More useful” and operators with more limited use cases are identified with “ Less useful”.

Operator	Description
is	Less useful Returns a specific average order value amounts, such as “167.99”, “123.99”, or “79.99”. Tip Use the following operators to return a range of average order value amounts instead of a specific average order value amount: is between, is greater than, is greater than or equal to, is less than, and is less than or equal to.
is between	More useful Returns a range of average order value amounts that are between the specified average order value amounts.
is greater than	More useful Returns average order value amounts that are greater than the specified average order value amount.
is greater than or equal to	More useful Returns average order value amounts that are greater than or equal to the specified average order value amount.
is in list	Less useful Avoid using the is in list condition; individual average order value amounts are not typically made available in a list.
is less than	More useful Returns average order value amounts that are less than the specified average order value amount.
is less than or equal to	More useful Returns average order value amounts that are less than or equal to the specified average order value amount.
is not	Less useful Avoid using the is not condition. For example, if you specified “150.00” then any average order value amounts less than or equal to “149.99” and any average order value amounts greater than or equal to “150.01” would be returned.
is not between	Less useful Discovers outlier revenue. For example, if most of your average order value amounts are between “100.00” and “140.00”, use “100.00” and “150.00” to return average order value amounts that were less than and greater than those values.
is not in list	Less useful Avoid using the is not in list condition when individual subtotal amounts are not made available as a list.
is not NULL	Returns customer records that have a value, such as “14.99”, “59.99”, and “127.22”, but also “ “ (a space) and “0” (zero). If the record has any value it will be returned.
is NULL	Returns customer records that do not have a value.