Send query results to Cordial

Cordial is a cross-channel marketing and data platform that collects all of your customer data in one platform for use with audience segments, trends, and automated customer experiences.

Use Amperity to manage contacts–attributes and list membership–in Cordial using the following REST APIs:

  • Account Contract Attributes to create contact attributes. Attributes that do not exist in Cordial are added as custom contact attributes.

  • Account Lists to fetch, create, and clear account lists, to which contacts are associated. An account list is overwritten each time results are sent from Amperity. An email address is added when it is not already a contact, after which it is assigned the subscribed status. An email address that is already a contact will retain its assigned subscription status.

  • Contact Imports to import contacts to Cordial, and then associate contacts to the account list.

  • Jobs to monitor the import job for completion.

Build a query or segment that contains the email field, along with any other fields that you want created or updated in Cordial and represented as contact attributes.

This topic describes the steps that are required to send audiences to Cordial from Amperity:

  1. Build a query

  2. Add orchestration

  3. Run orchestration


Cordial must be enabled before you can configure an orchestration to send query results. Ask your DataGrid Operator or Amperity representative to enable Cordial for your tenant.

Build query

The default audience list in Cordial requires only an email address. This requires a simple SELECT statement that returns only the Amperity ID and its associated email address:

  ,amperity_id AS "Amperity ID"
  ,email AS "Email"
FROM Customer360

Add orchestration

An orchestration defines the relationship between query results and a destination, including the location to which those query results will be sent and the frequency at which the orchestration will be run.

To add an orchestration

  1. From the Destinations tab, click Add Orchestration. This opens the Add Orchestration dialog box.

  2. From the Object Type drop-down, select Query.

  3. From the Object drop-down, select the query for which results will be sent to Cordial.

  4. From the Destination drop-down, select a destination that is configured for sending data to Cordial.

  5. From the Data Template drop-down, select a data template.

  6. Verify all settings.

  7. Set the workflow to Manual. (You can change this to automatic later, after verifying the end-to-end workflow.)

  8. Click Save.

Run orchestration

Run the orchestration manually to validate that it works.

To run the orchestration

  1. From the Destinations tab, under Orchestrations, open the    menu for the Cordial orchestration, and then select Run.

  2. The Status column for the orchestration will update to say “Waiting to start…”, after which the notifications pane will update to include a notification that shows the current status.

  3. When the orchestration has run successfully, the status is updated to “Completed”.