Digital channels

The digital channel through which a transaction was made. For example: Facebook, Google Ads, email, etc.

You can access digital channels directly from the Segment Editor. To add this attribute to your segment, click Add criteria, select the Unified Transactions table, select the Digital Channel attribute, apply a condition, and then specify a value.

For example, if your tenant had digital channels defined for “Email”, “Paid media”, “Paid search”, “SMS”, and “Streaming” the list of options would be:

Available conditions

The following table lists the conditions that are available to this attribute.

Note

This attribute has a String data type. All String data types share the same set of conditions. Recommended conditions for this attribute are identified with “  Recommended” and conditions with more limited use cases are identified with “  Not recommended”.

Condition	Description
is	Recommended is returns an audience that is associated with the digital channel.
is blank	is blank returns an audience that does not have a value associated with the digital channel.
is in list	Recommended is in list returns an audience that matches a digital channel (or channels) in the list.
is like	is like returns an audience that is similar to a partial name of a digital channel.
is not	is not returns an audience that is not associated with the digital channel.
is not blank	Not recommended is not blank returns an audience that is associated with a specific digital channel.
is not in list	Not recommended is not in list returns an audience that is not associated with any digital channel in the list.
is not like	Not recommended is not like returns an audience that is not similar to a partial name of a digital channel.
is not NULL	Not recommended is not NULL returns customer records that have a value.
is NULL	is NULL returns customer records that do not have a value.