Send audiences to Neustar

Neustar (a TransUnion company) provides real-time information and analytics for the Internet, risk, digital performance, and defense, telecommunications, entertainment, and marketing industries, and also provides clearinghouse and directory services to the global communications and Internet industries.

Note

Neustar is now TransUnion TruAudience .

This topic describes the steps that are required to configure campaigns to send email address, phone numbers, and other profile attributes to Neustar.

Note

Ask your DataGrid Operator or your Amperity representative for help configuring Neustar as a destination to which you can send campaigns for customer activation.

Build a segment

Use the Segment Editor to build any audience using a series of drop-downs and picklists.

As you define the attribute profile for an audience be sure to refresh segment insights to see how many customers match your audience and to see how much value they bring to your business.

When the segment is ready, activate it, and then use it use it in a campaign to send to your preferred destinations for customer activation.

Which attributes should you use?

You can use any attribute that is in your customer 360 database to define your audience.

When the list of customers who belong to this audience is sent to Neustar as part of a campaign you will be required to choose specific attributes to send.

Neustar supports the following attributes: email address, phone numbers, and other profile attributes.

Add to a campaign

Use the campaign editor to configure Amperity to send data to Neustar. Add a segment, define exclusions and sub-audiences, and then define the audiences that will be sent to Neustar.

Important

Use the Edit Attributes feature to select the right set of attributes, such as email address, phone numbers, and other profile attributes, to Neustar to support any downstream workflow.

To add Neustar to a campaign

Step 1.

Open the Campaign Editor. This is available from the Campaigns page. Click the Create campaign button in the top right corner of the page.
Step 2.

Assign Neustar as a destination for at least one treatment group.

Add a destination for Neustar.

Note

You may need to edit the attributes for the sub-audience to ensure Amperity is sending the right data to Neustar.
Step 3.

Click Edit attributes to review the attributes that Amperity will send to Neustar.

You must select the set of attributes that are sent to Neustar. Review your downstream requirements, open the Edits attributes page, and then select the attributes you want to send to Neustar for this campaign.

Amperity pre-selects the list of attributes that may be sent to Neustar. The Edit attributes page for Neustar is similar to:

Edit the attributes for campaigns that are sent to SFTP sites.

Note

The Merged Customers table is the default table from which data is sent to Neustar, even though segments are often built against the Customer 360 table. This is by design. The Merged Customers table is the underlying table for customer profile data and is the source for all customer profile data that exists within the Customer 360 table.