List prices

A list price is the manufacturer’s suggested retail price (MSRP) for all units of this item, before shipping, tax, or discount amounts are applied. A list price represents a single unit of the item purchased.

• Item list price is the manufacturer’s suggested retail price (MSRP) for all units of this item.

• Order list price is the total value for a transaction, as defined by the manufacturer’s suggested retail price (MSRP) for all units of this item.

• Unit list price is the manufacturer’s suggested retail price (MSRP) for a single unit of an item.

You can add list price attributes to a segment from the Segment Editor. Click Add condition, and then choose Attributes.

Enter “list price” into the search feature to filter the list of available attributes. Choose item list price, order list price, or unit list price to add the attribute to a segment. Select an operator, and then finish defining the conditions for how this attribute should be applied to the segment.

Available operators

The following table lists the operators that are available to these attributes.

Note

These attributes have a Decimal data type. All Decimal data types share the same set of operators. Recommended operators for this attribute are identified with “ More useful” and operators with more limited use cases are identified with “ Less useful”.

Operator	Description
is	Less useful Returns a specific list price, such as “9.99”, “49.99”, or “52.74”. Tip Use the following operators to return a range of list prices instead of a specific list price: is between, is greater than, is greater than or equal to, is less than, and is less than or equal to.
is between	More useful Returns a range of list prices that are between the specified list prices.
is greater than	More useful Returns list prices that are greater than the specified list price.
is greater than or equal to	More useful Returns list prices that are greater than or equal to the specified list price.
is in list	Less useful Avoid using the is in list condition; individual list price amounts are not typically made available in a list.
is less than	More useful Returns list prices that are less than the specified list price.
is less than or equal to	More useful Returns list prices that are less than or equal to the specified list price.
is not	Less useful Avoid using the is not condition. For example, if you specified “10.25” then any list price less than or equal to “10.24” and any list price greater than or equal to “10.26” would be returned.
is not between	Less useful is not between discovers outlier prices. For example, if most of your list prices are between “19.99” and “99.99”, use “19.99” and “99.99” to return list prices that were less than and greater than those values.
is not in list	Less useful Avoid using the is not in list condition when individual price amounts are not made available as a list.
is not NULL	Returns customer records that have a value, such as “4.99”, “1.25”, and “99.99”, but also “ “ (a space) and “0” (zero). If the record has any value it will be returned.
is NULL	is NULL returns customer records that do not have a value.