One and done

Customer retention is critical for the long-term growth of your brand. It is not enough to acquire a customer who makes a single purchase. It is essential to find ways to convince your one-time buyers to become long-term, repeat customers.

Use a list of one-time buyers to identify combinations of products, time windows, and lookalike audiences that can be used as the starting point for campaigns that focus on turning one-time buyers into repeat customers.

The following sections describe using the the Segment Editor to build a segment that returns a list of customers who have purchased only one time.

FIND ONE AND DONE CUSTOMERS

	Open the Segment Editor, look in the lower-right of the page and make sure your customer 360 database is selected.
	To identify which customers who have purchased only one time, choose the One and Done attribute from the Transaction Attributes Extended table, and then select the “is true” operator: Click the Refresh button located on the right side of the Segment Editor to see how many customers are in your segment, how much they spent in the past year, how many are active, and how many of them could belong to a future campaign.
	You’re done! Click the Save As button in the top right corner of the Segment Editor. Give your segment a name that clearly describes the purpose and audience type for the segment. For example: “One and Done”. Important Amperity uses the range of data that is provided to it to identify one-time buyers. For example, if Amperity is provided data for the years 2015-2022, purchases made in 2014 are not used to identify one-time buyers.
	After your segment is saved the Segment Overview page opens and shows additional details, such as historical and predicted revenue, the percentage of customers that are reachable by email, by phone, on Facebook, and customer trends, such as purchases by channel, revenue by lifetime spend.