Order IDs

An order ID is the unique identifier for the order and links together all of the items that were part of the same transaction. When an item has been returned or when an order has been canceled, the order ID is the unique identifier for the original order, including the returned or canceled items.

• First order ID is the order ID for the first order that was made by a customer.

• Latest order ID is the order ID for the most recent order that was made by a customer.

• Second order ID is the order ID for the second order that was made by a customer.

You can add order ID attributes to a segment from the Segment Editor. Click Add condition, and then choose Attributes.

Enter “order ID” into the search feature to filter the list of available attributes. Choose first order ID, second order ID, or latest order ID to add the attribute to a segment. Select an operator, and then finish defining the conditions for how this attribute should be applied to the segment.

Available operators

The following table lists the operators that are available to order ID attributes.

Note

Order ID attributes have a String data type. All String data types share the same set of operators. Recommended operators for this attribute are identified with “ More useful” and operators with more limited use cases are identified with “ Less useful”.

Operator	Description
contains	Returns customer records with values that match a string of characters.
does not contain	Returns customer records with values that do not match a string of characters.
ends with	Returns customer records with values that end with the specified characters.
is empty	Returns customer records that do not have a value in this field.
is exactly	Returns all customer records with values that match the specified characters.
is not empty	Returns customer records that have a value in this field.
is not exactly	Returns customer records that do not match the specified characters.
starts with	Returns customer records that start with the specified characters.