Send audiences to Yahoo DSP¶

Yahoo DSP is a demand-side platform (DSP) to which you can send audiences. Advertise across the Yahoo brand ecosystem, including Yahoo, Yahoo Mail, TechCrunch, Yahoo Finance, Yahoo Sports, and Yahoo News.

Build a segment¶

Use the Segment Editor to build any audience using a series of drop-downs and picklists.

As you define the attribute profile for an audience be sure to refresh segment insights to view audience size and to see the value it brings to your business.

When the segment is ready, activate it, and then use it use it in a campaign to send to your preferred destinations for customer activation.

Which attributes should you use?

You can use any attribute that is in your customer 360 database to define your audience.

When sending the list of customers who belong to this audience to Yahoo DSP as part of a campaign you must choose specific attributes to send.

Yahoo DSP supports the following attributes: audiences.

Add to a campaign¶

Use the campaign editor to configure Amperity to send data to Yahoo DSP. Add a segment, define exclusions and sub-audiences, and then define each audience sent to Yahoo DSP.

To add Yahoo DSP to a campaign

Open the Campaign Editor. This is available from the Campaigns page. Click the Create campaign button in the top right corner of the page.

Assign Yahoo DSP as a destination for at least one treatment group.

Note

You may need to edit the attributes for the sub-audience to ensure Amperity is sending the right data to Yahoo DSP.

Click Edit attributes to review the attributes that Amperity sends to Yahoo DSP.

Yahoo DSP requires an email address or phone number. There are no optional fields.

Amperity pre-selects the list of attributes sent to Yahoo DSP. The Edit attributes page for Yahoo DSP is similar to:

Note

The Merged Customers table is the default table for sending data to Yahoo DSP, even though segments are often built against the Customer 360 table. This is by design. The Merged Customers table is the underlying table for customer profile data and is the source for all customer profile data that exists within the Customer 360 table.

Configure default attributes¶

Each unique destination configured to send treatment group audiences to Yahoo DSP has a set of default attributes.

Configure default attributes by clicking the Default attributes link next to the Create campaign button on the Campaigns page.

The source table defaults to the Merged Customers table for most attributes. This is configurable.

Yahoo DSP has the following requirements for attributes.

Source attribute	Destination attribute
email	email
phone	phone