Some campaigns have just one audience, while others require sub-audiences.
Sub-audiences can be many things. How you choose to configure them is dependent on your audience, marketing strategy and goals, and the type of campaign you will run.
This topic uses sub-audiences to split the combined high-value audience into more specific audiences by lifecycle status.
Click Add sub-audience to open the Audience Builder, find the Predicted CLV Attributes table, choose the Predicted Lifecycle Status attribute, and then select “active”.
Then update the name of the recipient group. In this example, it’s “Active_Socks”. This is part of the filename that you will see in the application to which you send this sub-audience. For example: “Churn_HighValue_Early_Active_Socks”.
Assign one (or more) destinations to this recipient group, and then edit the attributes to ensure Amperity is sending the right data.
Tip
Use good naming patterns to ensure that you can always find your campaigns in the various applications to which you will send them. The campaign name will always appear in the filename that is sent to any destination and the recipient group name is often appended. Use a naming pattern that allows the recipient group name to build on the campaign name.
Avoid duplication between campaign and recipient group names.
Avoid using the names of destinations as recipient group names unless the recipient group is sent to only that destination.
If brand names and/or region names are specific to sub-audiences, consider using the brand names within the recipient group names.
Add details like “historical”, “daily”, or “test” as appropriate. Be sure to include the region name if you have multiple regions.
Some examples:
The campaign and recipient group names are concatenated, typically as {{ campaign_name }}_{{ recipient_group_name }}. The campaign and recipient group names become the filename that will be visible to users in the application to which you send this recipient group.
|