Names

A customer’s name includes the following:

• The first name that is associated with an individual customer record.

• The last name that is associated with an individual customer record.

• A combination of given name (first name) and surname (last name) that is associated with an individual customer record and is stored as a combined value in a single field within customer data. A full name may include a middle name or initial.

• The suffix that identifies to which family generation a customer record belongs. For example: Jr., Sr. II, and III.

You can access name attributes directly from the Segment Editor. To add these attributes to your segment, click Add criteria, select the Customer 360 table, select a combination of Given Name, Surname, Full Name, and Generational Suffix attributes, apply a condition, and then specify a value.

Available conditions

The following table lists the conditions that are available to this attribute.

Note

This attribute has a String data type. All String data types share the same set of conditions. Recommended conditions for this attribute are identified with “  More useful” and conditions with more limited use cases are identified with “  Less useful”.

Condition	Description
contains	Returns customer records with values that match a string of characters.
does not contain	Returns customer records with values that do not match a string of characters.
ends with	Returns customer records with values that end with the specified characters.
is empty	Returns customer records that do not have a value in this field.
is exactly	Returns all customer records with values that match the specified characters.
is not empty	Returns customer records that have a value in this field.
is not exactly	Returns customer records that do not match the specified characters.
starts with	Returns customer records that start with the specified characters.