Names

A customer’s name includes the following:

  • The first name that is associated with a customer.

  • The last name that is associated with a customer.

  • A combination of given name (first name) and surname (last name) for a customer. May include a middle name or initial.

  • The suffix that identifies to which family generation a customer record belongs. For example: Jr., Sr. II, and III.

You can add the names collection of attributes to a segment from the Segment Editor. Click Add condition, and then choose Attributes.

Select attributes.

Enter “given name”, “surname”, or “full name” into the search feature to filter the list of available attributes. Choose given name and surname to add the attribute to a segment. Select an operator, and then finish defining the conditions for how this attribute should be applied to the segment.

Available operators

The following table lists the operators that are available to this attribute.

Note

This attribute has a String data type. All String data types share the same set of operators. Recommended operators for this attribute are identified with “ More useful” and operators with more limited use cases are identified with “ Less useful”.

Operator

Description

contains

Returns customer records with values that match a string of characters.

does not contain

Returns customer records with values that do not match a string of characters.

ends with

Returns customer records with values that end with the specified characters.

is empty

Returns customer records that do not have a value in this field.

is exactly

Returns all customer records with values that match the specified characters.

is not empty

Returns customer records that have a value in this field.

is not exactly

Returns customer records that do not match the specified characters.

starts with

Returns customer records that start with the specified characters.