Send audiences to Cheetah Digital by Marigold

Cheetah Digital by Marigold is a customer engagement platform that helps marketers deliver personalized experiences, create effective cross-channel messaging, and increase customer loyalty.

This topic describes the steps that are required to configure campaigns to send customer profiles to Cheetah Digital by Marigold.

Note

Ask your DataGrid Operator or your Amperity representative for help configuring Cheetah Digital by Marigold as a destination to which you can send campaigns for customer activation.

Build a segment

Use the Segment Editor to build any audience using a series of drop-downs and picklists.

As you define the attribute profile for an audience be sure to refresh segment insights to see how many customers match your audience and to see how much value they bring to your business.

When the segment is ready, activate it, and then use it use it in a campaign to send to your preferred destinations for customer activation.

Which attributes should you use?

You can use any attribute that is in your customer 360 database to define your audience.

When the list of customers who belong to this audience is sent to Cheetah Digital by Marigold as part of a campaign you will be required to choose specific attributes to send.

Cheetah Digital by Marigold supports the following attributes: customer profiles.

Add to a campaign

Use the campaign editor to configure Amperity to send data to Cheetah Digital by Marigold. Add a segment, define exclusions and sub-audiences, and then define the audiences that will be sent to Cheetah Digital by Marigold.

To add Cheetah Digital to a campaign

	Open the Campaign Editor. This is available from the Campaigns page. Click the Create campaign button in the top right corner of the page.
	Assign Cheetah Digital by Marigold as a destination for at least one treatment group. Note You may need to edit the attributes for the sub-audience to ensure Amperity is sending the right data to Cheetah Digital by Marigold.
	Click Edit attributes to review the attributes that Amperity will send to Cheetah Digital by Marigold. You must select the set of attributes that are sent to Cheetah Digital by Marigold. Review your downstream requirements, open the Edits attributes page, and then select the attributes you want to send to Cheetah Digital by Marigold for this campaign. Amperity pre-selects the list of attributes that may be sent to Cheetah Digital by Marigold. The Edit attributes page for Cheetah Digital by Marigold is similar to: Note The Merged Customers table is the default table from which data is sent to Cheetah Digital by Marigold, even though segments are often built against the Customer 360 table. This is by design. The Merged Customers table is the underlying table for customer profile data and is the source for all customer profile data that exists within the Customer 360 table.