Send campaigns to Braze

Braze is a leading marketing automation platform that allows users to create custom experiences based on sophisticated customer attributes and segments, then map those experiences to campaigns.

Build campaign

Use the campaign editor to build campaigns that send data to Braze. Add a segment, define exclusions and sub-audiences, and then configure Amperity to send campaign data to Braze.

To build a campaign

1. From the Campaigns tab, click Create Campaign. This opens the New Campaign page.

2. Give your campaign a name.

3. Choose the segment that represents the audience to use for this campaign.

4. Optional. Choose a segment that contains a list of customers to exclude from this campaign.

5. Configure at least one control group/recipient group set for this campaign. Rename these groups as necessary.

   Tip

   A campaign may have many control group/recipient group sets and each set may have more than one recipient group. Click Add recipient group to add another recipient group. Click Add Sub-audience to add more sets to this campaign, and then use the Audience Builder to define the criteria for each sub-audience.

6. For each control group/recipient group set, configure the percentages for each group, and then select a destination that is configured to send campaigns from Amperity to Braze.

7. Click Edit attributes to review the attributes that Amperity will send to Braze.

   Braze requires only email addresses. You may attach additional customer profile attributes.s

   Amperity pre-selects the list of attributes that may be sent to Braze. When you open the Edit attributes page for Braze, it will be similar to:

   

   Note

   The Merged_Customers table is the default table from which data is sent to Braze, even though your segments were built against the Customer_360 table. This is by design. The Merged_Customers table is the underlying table for customer profile data and is the source for customer profile data that exists in the Customer_360 table.

8. Specify if this campaign is a one-time or recurring campaign, define the delivery schedule, and then define the campaign launch date. (Amperity uses the campaign launch date internally to improve results tracking for campaigns.)

9. Click Schedule.

   Note

   Amperity will begin processing the segments that define audiences, exclusions, and sub-audiences, and will then send the results to configured destinations. Please allow for enough time for Amperity to complete this process before kicking off a campaign in your downstream systems.