Preferred channel intervals

Preferred channel intervals represent channels with the greatest number of orders during the specified time period. Preferred channel purchase attributes are available at the following intervals:

  • L30D Preferred Purchase Channel (30 days)

  • L3M Preferred Purchase Channel (3 months)

  • L6M Preferred Purchase Channel (6 months)

  • L12M Preferred Purchase Channel (12 months)

  • LY12M Preferred Purchase Channel (12-to-24 months)

  • Lifetime Preferred Purchase Channel (Lifetime)

Use in segments

You can access preferred channel interval attributes directly from the Segment Editor. To add these attributes to your segment, click Add criteria, select the Transaction Attributes Extended table, select a preferred purchase channel attribute, and then apply a condition.

Choose a preferred channel interval attribute from the Segment Editor.

Available conditions

The following table lists the conditions that are available to these attributes.

Note

These attributes have a String data type. All String data types share the same set of conditions. Recommended conditions for these attributes are identified with “  Recommended” and conditions with more limited use cases are identified with “  Not recommended”.

Condition

Description

is

  Recommended

is returns an audience that is associated with the preferred purchase channel.

is blank

  Not recommended

is blank returns an audience that does not have a value associated with the preferred purchase channel.

is in list

  Recommended

is in list returns an audience that matches a preferred purchase channel (or channels) in the list.

is like

is like returns an audience that is similar to a partial name of a preferred purchase channel.

is not

  Not recommended

is not returns an audience that is not associated with the preferred purchase channel.

is not blank

  Not recommended

is not blank returns an audience that is associated with a specific preferred purchase channel.

is not in list

  Not recommended

is not in list returns an audience that is not associated with any preferred purchase channel in the list.

is not like

  Not recommended

is not like returns an audience that is not similar to a partial name of a preferred purchase channel.

is not NULL

  Not recommended

is not NULL returns customer records that have a value.

is NULL

is NULL returns customer records that do not have a value.