Preferred Channel Intervals

Preferred channel intervals represent channels with the greatest number of orders during the specified time period. Preferred channel purchase attributes are available at the following intervals:

• L30D Preferred Purchase Channel (30 days)

• L3M Preferred Purchase Channel (3 months)

• L6M Preferred Purchase Channel (6 months)

• L12M Preferred Purchase Channel (12 months)

• LY12M Preferred Purchase Channel (12-to-24 months)

• Lifetime Preferred Purchase Channel (Lifetime)

Use in segments

You can access preferred channel interval attributes directly from the Segment Editor. To add these attributes to your segment, click Add criteria, select the Transaction Attributes Extended table, select a preferred purchase channel attribute, and then apply a condition.

Available conditions

The following table lists the conditions that are available to these attributes.

Note

These attributes have a String data type. All String data types share the same set of conditions. Recommended conditions for these attributes are identified with “ Recommended” and conditions with more limited use cases are identified with “ Not recommended”.

Condition	Description
is	Recommended is returns an audience that is associated with the preferred purchase channel.
is blank	Not recommended is blank returns an audience that does not have a value associated with the preferred purchase channel.
is in list	Recommended is in list returns an audience that matches a preferred purchase channel (or channels) in the list.
is like	is like returns an audience that is similar to a partial name of a preferred purchase channel.
is not	Not recommended is not returns an audience that is not associated with the preferred purchase channel.
is not blank	Not recommended is not blank returns an audience that is associated with a specific preferred purchase channel.
is not in list	Not recommended is not in list returns an audience that is not associated with any preferred purchase channel in the list.
is not like	Not recommended is not like returns an audience that is not similar to a partial name of a preferred purchase channel.
is not NULL	Not recommended is not NULL returns customer records that have a value.
is NULL	is NULL returns customer records that do not have a value.