Largest order value

Lifetime largest order value identifies the largest order that is associated with a customer, ignoring returns and/or cancellations, for a customer’s entire purchase history.

Largest order values are available at the following intervals:

• L30D Largest Order Value (30 days)

• Lifetime Largest Order Value (Lifetime)

You can add largest order value interval attributes to a segment from the Segment Editor. Click Add condition, and then choose Attributes.

Enter “largest order” into the search feature to filter the list of available attributes. Choose an interval to add the attribute to a segment. Select an operator, and then finish defining the conditions for how this attribute should be applied to the segment.

Available operators

The following table lists the operators that are available to largest order value interval attributes.

Note

Largest order value interval attributes have a Decimal data type. All Decimal data types share the same set of operators. Recommended operators for this attribute are identified with “ More useful” and operators with more limited use cases are identified with “ Less useful”.

Operator	Description
is	Less useful Returns a specific amount of largest order values, such as “167.99”, “123.99”, or “79.99”. Tip Use the following operators to return a range of largest order value amounts instead of a specific largest order value amount: is between, is greater than, is greater than or equal to, is less than, and is less than or equal to.
is between	More useful Returns a range of largest order value amounts that are between the specified largest order value amounts.
is greater than	More useful Returns largest order value amounts that are greater than the specified largest order value amount.
is greater than or equal to	More useful Returns largest order value amounts that are greater than or equal to the specified largest order value amount.
is in list	Less useful Avoid using the is in list condition; individual largest order value amounts are not typically made available in a list.
is less than	More useful Returns largest order value amounts that are less than the specified largest order value amount.
is less than or equal to	More useful Returns largest order value amounts that are less than or equal to the specified largest order value amount.
is not	Less useful Avoid using the is not condition. For example, if you specified “150.00” then any largest order value amounts less than or equal to “149.99” and any largest order value amounts greater than or equal to “150.01” would be returned.
is not between	Less useful Discovers outlier revenue. For example, if most of your largest order value amounts are between “100.00” and “140.00”, use “100.00” and “150.00” to return largest order value amounts that were less than and greater than those values.
is not in list	Less useful Avoid using the is not in list condition when individual subtotal amounts are not made available as a list.
is not NULL	Returns customer records that have a value, such as “14.99”, “59.99”, and “127.22”, but also “ “ (a space) and “0” (zero). If the record has any value it will be returned.
is NULL	Returns customer records that do not have a value.